Michele LaufikExperiential Marketing, Activations & SponsorshipsSee How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville FestAs the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.April 23, 2025Event Design & DecorSee Inside This Year’s Bright Blue Public Art Fund PartyThe annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.April 22, 2025Experiential Marketing, Activations & Sponsorships29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road TripTo celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.April 16, 2025MeetingsBusiness Trip: How Psychedelic Retreats Became the Hottest Corporate Group ActivityCompanies and execs are ditching the yoga classes for trippy, more intense off-sites that inspire a new level of career development and team bonding.April 14, 2025SportsMen’s Final Four 2025: See How These Brands Broke Through the MadnessBrands such as Capital One, AT&T, and Marriott Bonvoy hosted fun, fan-centric activations and experiences—and Shaq seemed to show up everywhere.April 9, 2025Experiential Marketing, Activations & SponsorshipsPop-Up of Color: See How Crayola Welcomed Back These Retired CrayonsThe brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.April 7, 2025MeetingsSee How This Production Company Hit Refresh on a Stuffy Sales MeetingEdgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.April 2, 2025Phoenix / ScottsdaleSneak Peek: How This Hotel Aims to Take Concert Experiences to the Next LevelVAI Resort has teamed up with TAIT to create a high-tech amphitheater in the desert that is set to become a music oasis.March 31, 2025Experiential Marketing, Activations & SponsorshipsGen Jeans: See How American Eagle’s Denim Deli Catered to Its CustomersThe retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.March 26, 2025SportsSee How These Fan Experiences at The Players Championship Engaged a New Generation of GolfersThis year’s tournament featured high-tech activations and partnerships with brands including YouTube and Roblox.March 25, 2025Page 1 of 119Next PageTop StoriesBrands & Event ProsIndustry Innovators 2025: 9 Event Tech Leaders Defining What’s NextMeet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.Event Design & DecorCoachella 2025: 8 Design Trends You’ll Want to Steal for Your Next EventIndustry InsidersMeet in MargaritavilleExperiential Marketing, Activations & SponsorshipsGrocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LAMeetings & Trade ShowsHow to Choose the Right Dress Code for Your Event
