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  1. Meetings & Trade Shows
  2. Meetings

See How This Production Company Hit Refresh on a Stuffy Sales Meeting

Edgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.

Michele Laufik
April 2, 2025

The event took over 300 hours of design work from a team of four graphic design artists.The event took over 300 hours of design work from a team of four graphic design artists.Photo: Courtesy of edgefactoryBOSTON—Once again, Quest Software tasked edgefactory with producing its annual sales kickoff meeting known as NXT.  

Held at Hilton Boston Park Plaza, the event spanned two weeks and two brands: From Feb. 17-20, One Identity, which operates under the Quest umbrella, hosted its employees, and then from Feb. 24-27, Quest was on site. 

Over the course of both weeks, 1,200 attendees gathered for the usual sessions, but it wasn’t a conventional (aka blah) sales kickoff meeting. Edgefactory took inspiration from the rich history of this year’s meeting location and blended it with a modern twist. 

“We do everything we can so that it doesn't feel like a boring business meeting,” said edgefactory President and CEO Brian Cole. To do this, the Orlando-based production company rebranded the entire hotel, incorporating a funky twist into its traditional style and reimagining public spaces with modern furniture, lighting, digital signage, animated projection mapping, and irreverent custom art. 

“We wanted to make the hotel feel like it was theirs,” he said. “From the first step into the hotel you were immersed with branding for NXT.” 

This was done by creating a pastiche of pop art visuals and classic masterpieces that covered almost every inch of the hotel interior including over 16 elevators that were wrapped inside and outside with whimsical images like a portrait of Benjamin Franklin plastered with a banner reading “In Quest We Trust.” 

Kind of like Bridgerton on acid. 

Even the company’s PowerPoint presentations were branded with art-inspired NXT graphics. Cole explained that the concept spoke to the software company’s mission: “We're celebrating the past as we're looking ahead.” 

The production company also faced an interesting challenge over the two weeks. There was a bit of downtime between the two separate meetings that comprised the conference. But instead of breaking down all the signage, edgefactory worked with Hilton Corporate to keep the LED screens installed and simply change the displays to advertise Hilton with a similar pop art vibe. 

As in previous years, edgefactory also produced the conference’s own TV station, called NXT+, which was hosted by Nick Xavier Tanner (ICYMI: His initials are NXT). The character was played by a comedian who interacted with guests throughout the conference. An on-site photo and editing team compiled the channel content that was shown throughout the event.

Keep scrolling to see more from Quest Software's NXT conference...

Edgefactory took inspiration from the rich history of this year’s meeting location and blended it with a modern twist.
Edgefactory took inspiration from the rich history of this year’s meeting location and blended it with a modern twist.
Photo: Courtesy of edgefactory
The event spanned two weeks and two brands: From Feb. 17-20, One Identity, which operates under the Quest umbrella, hosted its employees, and then from Feb. 24-27, Quest was on site.
The event spanned two weeks and two brands: From Feb. 17-20, One Identity, which operates under the Quest umbrella, hosted its employees, and then from Feb. 24-27, Quest was on site.
Photo: Courtesy of edgefactory
Over 16 elevators were wrapped inside and outside with whimsical images. Edgefactory partnered with the hotel's in-house FedEx center to print the images.
Over 16 elevators were wrapped inside and outside with whimsical images. Edgefactory partnered with the hotel's in-house FedEx center to print the images.
Photo: Courtesy of edgefactory
LED totems throughout the hotel displayed attendee announcements like “Download our app” or “Pick up your swag.”
LED totems throughout the hotel displayed attendee announcements like “Download our app” or “Pick up your swag.”
Photo: Courtesy of edgefactory
Yes, that's George Washington booping someone's nose.
Yes, that's George Washington booping someone's nose.
Photo: Courtesy of edgefactory
The 700-attendee welcome party—or rather the “Welcome pARTy,” as a play on the art theme—was held in the ballroom.
The 700-attendee welcome party—or rather the “Welcome pARTy,” as a play on the art theme—was held in the ballroom.
Photo: Courtesy of edgefactory
The space was transformed with colorful projection mapping and lit in color washes of hot pink, neon green, and bright blue. Production Alliance Group was edgefactory’s AV partner for the event.
The space was transformed with colorful projection mapping and lit in color washes of hot pink, neon green, and bright blue. Production Alliance Group was edgefactory’s AV partner for the event.
Photo: Courtesy of edgefactory
On the ceiling was projected a Sistine Chapel image featuring Adam reaching out for a hamburger.
On the ceiling was projected a Sistine Chapel image featuring Adam reaching out for a hamburger.
Photo: Courtesy of edgefactory
The general session opened with a violinist dressed in traditional Victorian garb performing Bach’s famous Toccata and Fugue in D minor with an electronic spin.
The general session opened with a violinist dressed in traditional Victorian garb performing Bach’s famous Toccata and Fugue in D minor with an electronic spin.
Photo: Courtesy of edgefactory
She was later joined by an electric guitarist.
She was later joined by an electric guitarist.
Photo: Courtesy of edgefactory
The event took over 300 hours of design work from a team of four graphic design artists.
The event took over 300 hours of design work from a team of four graphic design artists.
Photo: Courtesy of edgefactory
A giant 30-foot-wide LED wall served as the backdrop for the main stage.
A giant 30-foot-wide LED wall served as the backdrop for the main stage.
Photo: Courtesy of edgefactory
Edgefactory produced the conference’s own TV station, called NXT+, which was hosted by Nick Xavier Tanner (ICYMI: His initials are NXT). The character was played by a comedian who interacted with guests throughout the conference.
Edgefactory produced the conference’s own TV station, called NXT+, which was hosted by Nick Xavier Tanner (ICYMI: His initials are NXT). The character was played by a comedian who interacted with guests throughout the conference.
Photo: Courtesy of edgefactory
Edgefactory worked with Hilton Corporate to keep the LED screens installed between meetings and simply change the displays to advertise Hilton with a similar pop art vibe.
Edgefactory worked with Hilton Corporate to keep the LED screens installed between meetings and simply change the displays to advertise Hilton with a similar pop art vibe.
Photo: Courtesy of edgefactory
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