Sports

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.

Men’s Final Four 2025: See How These Brands Broke Through the Madness

Brands such as Capital One, AT&T, and Marriott Bonvoy hosted fun, fan-centric activations and experiences—and Shaq seemed to show up everywhere.

Once again, GoVision’s large-scale video displays were on site at the tournament, including the center-hung hexagon screen suspended over the Alamodome court in San Antonio. The eight-sided video screen comprises nearly 1,000 LED panels and weighs more than 42,200 pounds.

How Diversity, Community, and Branding Moments Made the 40th Miami Open a Win

Here’s an inside look at the history and evolution of the Miami Open—which celebrated its 40th anniversary in 2025—plus, all the campus highlights, from immersive brands and dining to pingpong and padel pop-ups.

The two-week Miami Open celebrated its 40th anniversary at Hard Rock Stadium, which took over as host venue in 2019, with 405,000 attendees who enjoyed the full campus experience. In addition to catching a variety of matches, guests played padel and pingpong, visited dozens of activations that educated and immersed, and indulged in a slew of local food and beverage options, from quick takeaway counters to fine dining experiences.

See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers

This year’s tournament featured high-tech activations and partnerships with brands including YouTube and Roblox.

How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture

During All-Star Weekend, Nike's Jordan Brand and streetwear brand Union Los Angeles teamed up for a Late Night-inspired VIP experience—a fun nod to a memorable Michael Jordan appearance from the 1980s.

NBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the Court

Brands such as Chase, American Express, and Nike hosted three days’ worth of fun fan experiences, events, and parties in San Francisco.

Hennessy Arena 2x2 Showcase

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest

Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event

Renowned Event Designer David Stark Breaks Down His Creative Process

Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

2025 BizBash 40 Under 40: Dallas Duckett

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

In this jam-packed roundup, we're spotlighting our favorite event moments from brands like Sports Illustrated, Uber, Pepsi, Verizon, Reese's, Smirnoff, Nike, Barstool Sports, and many more.

Shaq's Fun House

How This Event Elevates Women Behind the Scenes in Sports

The Sports Power Brunch, which takes place during Super Bowl week, returned for its sixth year.

'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Event professionals praised the show's choreography, stage designs, and powerful messaging.

Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.

Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf

Find out how the buzzy new golf league is combining innovative tech and familiar indoor sporting event elements with a traditional golf match.

TGL matches take place at SoFi Center on the campus of Palm Beach State College.

BizBash 25th Anniversary: A Look Back at Some of Our Favorite Super Bowl Activations

In honor of the milestone BizBash is celebrating this year, we're looking back at some of our tentpole event coverage through the years.

2019 · Super Bowl LIII · Atlanta

X Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing Game

The event was full of firsts for snowboarders and activating sponsors alike.

Monster Energy executed a two-story space that played host to DJ sets and live podcasting sessions.

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