Michele LaufikStrategyHow Higher Tariffs Are Impacting the Event IndustryEvent profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.March 21, 2025BeveragesBeats Without the Buzz: Why Athletic Brewing Teamed Up with Live NationThe nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.March 20, 2025Trade Shows15 Attention-Grabbing Booths From Natural Products Expo West 2025From plenty of product launches to a giant inflatable butt, this year’s trade show featured eye-catching showcases from new and established brands in the consumer packaged goods space.March 12, 2025Experiential Marketing, Activations & SponsorshipsTop 5 Ways Event Profs Measure the Success of Pop-Up ActivationsFrom social media engagement to dwell time, here are some of the key KPIs they track.March 10, 2025Experiential Marketing, Activations & SponsorshipsSee Inside These Buzzy ‘Yellowjackets’ ScreeningsParamount+ with SHOWTIME hosted advanced showings of the new season with some branded, slightly ghoulish goodies.March 6, 2025Experiential Marketing, Activations & SponsorshipsFood Porn: Get a Sneaky Peek Inside CookUnity’s Peep Show ExperienceThe meal delivery platform hosted a one-day pop-up that highlighted the sensual side of dining.February 26, 2025SportsNBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the CourtBrands such as Chase, American Express, and Nike hosted three days’ worth of fun fan experiences, events, and parties in San Francisco.February 19, 2025Experiential Marketing, Activations & SponsorshipsGet a Look at the Best Brand Moments From NYFW Fall/Winter 2025From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.February 18, 2025Experiential Marketing, Activations & SponsorshipsSee Inside Welch’s Zero Bodega That Turned Into a Surprise SpeakeasyThe food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.February 12, 2025Experiential Marketing, Activations & SponsorshipsWhy Subway Hosted a Fancy Five-Course MealThe restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.February 10, 2025Previous PagePage 2 of 119Next PageTop StoriesBrands & Event ProsIndustry Innovators 2025: 9 Event Tech Leaders Defining What’s NextMeet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.Event Design & DecorCoachella 2025: 8 Design Trends You’ll Want to Steal for Your Next EventIndustry InsidersMeet in MargaritavilleExperiential Marketing, Activations & SponsorshipsGrocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LAMeetings & Trade ShowsHow to Choose the Right Dress Code for Your Event
