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Type: Media Gallery
Event Design & Decor
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Coachella’s biggest visual moments weren’t just onstage. Check out these inspo-filled design trends that turned brand activations and festival spaces into can’t-miss experiences.
April 25, 2025
1. Mirrors and Reflective Elements
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
April 23, 2025
Casa Bacardí
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
April 22, 2025
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Texas
5 New Venues in Austin for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Austin, Texas.
April 21, 2025
Hyatt Centric Congress Avenue Austin
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
April 18, 2025
Pinterest Activation
Canada
5 New Venues in Canada for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.
April 18, 2025
Fairmont Pacific Rim
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
April 16, 2025
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
April 15, 2025
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
United States
Upcycled Hospitality: 6 Historic Hotels That Weren’t Always Hotels
These historic banks, breweries, bottling plants, and more have found new life as event-friendly hotels.
April 11, 2025
The Langham, Boston
Sports
Men’s Final Four 2025: See How These Brands Broke Through the Madness
Brands such as Capital One, AT&T, and Marriott Bonvoy hosted fun, fan-centric activations and experiences—and Shaq seemed to show up everywhere.
April 9, 2025
Once again, GoVision’s large-scale video displays were on site at the tournament, including the center-hung hexagon screen suspended over the Alamodome court in San Antonio. The eight-sided video screen comprises nearly 1,000 LED panels and weighs more than 42,200 pounds.
Sports
How Diversity, Community, and Branding Moments Made the 40th Miami Open a Win
Here’s an inside look at the history and evolution of the Miami Open—which celebrated its 40th anniversary in 2025—plus, all the campus highlights, from immersive brands and dining to pingpong and padel pop-ups.
April 8, 2025
The two-week Miami Open celebrated its 40th anniversary at Hard Rock Stadium, which took over as host venue in 2019, with 405,000 attendees who enjoyed the full campus experience. In addition to catching a variety of matches, guests played padel and pingpong, visited dozens of activations that educated and immersed, and indulged in a slew of local food and beverage options, from quick takeaway counters to fine dining experiences.
Experiential Marketing, Activations & Sponsorships
Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
April 7, 2025
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
Texas
10 New Venues in Houston/San Antonio for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Houston/San Antonio.
April 7, 2025
Mezquite
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
April 4, 2025
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Los Angeles / Southern California
14 New Venues in Los Angeles for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Los Angeles.
April 4, 2025
Fairmont Breakers Long Beach
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
April 3, 2025
The Belgrove Resort & Spa
Meetings
See How This Production Company Hit Refresh on a Stuffy Sales Meeting
Edgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.
April 2, 2025
The event took over 300 hours of design work from a team of four graphic design artists.
Washington DC
5 New Venues in Washington, D.C., for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.
April 2, 2025
Fairmont Washington, D.C., Georgetown
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