Shannon ThalerExperiential Marketing, Activations & SponsorshipsGrocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LABRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.April 24, 2025SportsSee Inside Augusta After Dark—The Masters' Boldest Break From Tradition YetThe inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.April 17, 2025Event Production & FabricationSecrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event TourMonkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.April 14, 2025Experiential Marketing, Activations & SponsorshipsSlam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara LaunchTo celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.April 1, 2025FloralsSee Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican ModernismThe Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.March 28, 2025New York19 New Venues in New York for Spring 2025 Meetings and EventsTake a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.March 26, 2025Event Production & FabricationHow This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star PowerThe founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.March 11, 2025SportsX Games Aspen 2025: How Brands Like Sonic and Monster Energy Shredded the Marketing GameThe event was full of firsts for snowboarders and activating sponsors alike.February 4, 2025Experiential Marketing, Activations & SponsorshipsIs Experiential Retail the Next Big Thing?See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.January 28, 2025Experiential Marketing, Activations & SponsorshipsSee Inside Olivia Rodrigo’s Purple-Filled NYC Subway TakeoverThe pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.January 7, 2025Page 1 of 48Next PageTop StoriesBrands & Event ProsIndustry Innovators 2025: 9 Event Tech Leaders Defining What’s NextMeet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.Event Design & DecorCoachella 2025: 8 Design Trends You’ll Want to Steal for Your Next EventIndustry InsidersMeet in MargaritavilleExperiential Marketing, Activations & SponsorshipsGrocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LAMeetings & Trade ShowsHow to Choose the Right Dress Code for Your Event
