Production & Strategy: Page 2

Experiential Marketing, Activations & Sponsorships
Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
Experiential Marketing, Activations & Sponsorships
From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Experiential Marketing, Activations & Sponsorships
Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch
To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.
A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.
Opinion & Experts
Top Trending Stories on BizBash: March 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
During the 2025 South Beach Wine & Food Festival, Megan Thee Stallion surprised attendees by mixing and pouring cocktails in support of her Chicas Divertidas tequila launch. See more: South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Experiential Marketing, Activations & Sponsorships
SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Austin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.
The University of Texas at Austin's Hook 'Em House
Experiential Marketing, Activations & Sponsorships
Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers
The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.
'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.
Most Popular
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
Event Design & Decor
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
Brands & Event Pros
2025 BizBash 40 Under 40: Dallas Duckett
Experiential Marketing, Activations & Sponsorships
30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More
Here’s a look at some steal-worthy ideas we spotted in March 2025.
Event Eleven worked with Images by Lighting on the event's lighting.
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
2025 Industry Innovators Article Image Planners Designers Producers
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
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Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Opinion & Experts
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
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