"No Link in Bio": Welcome to the‬ ‭Era of Full-Sensory FOMO‬ ‭

Designing content you don’t swipe past—you eat it, feel it, post it.‭

April 22, 2025

Photos: Tiffany Rose Photography‬ ‭

When brands build physical spaces that feel like real-life plotlines, audiences engage differently.‬ Not just with the brand—but with each other.‬

‭These are the experiences standing out in today’s scrollable landscape: the‬ goosebump-inducing, the “what did I just walk into?” moments you don’t just post about, but‬ actually talk about.‬

‭When‬‭ Good All Day Collective‬‭ was called to launch season 2 of the new Paramount+ teen drama School Spirits‬‭, we leaned into the show’s plot twists and served a multi-course experiential journey‬‭ that felt more like a memory than a marketing moment.‬

This wasn’t a passive viewing; it was full-sensory storytelling.‬‭ And the guests? They weren’t just attendees—they were the main characters.‬

‭Up First: Our (Very Scientific) Formula:‬

Unexpected combo? Check.‬
Immersive environment? Yep.‬
Narrative baked into every moment? Triple check.‬
Chicken and waffles with a plot twist? Always.‬

‭Case Study: The Afterlife Is Served—A Multi-Course Journey Where Not‬ Everything Is What It Seems‬

To launch season 2 of‬‭ School Spirits‬‭ on Paramount+,‬‭ we turned the historic Los Angeles‬‭ Athletic Club into a fully immersive, escape room meets dinner-detective experience. Think:‬‭ secret identities, coded clues, and plotlines you could eat.‬

‭Inspired by the show's signature “not everything is what it seems," every detail in the space‬‭ was designed to deceive and delight. Guests wandered through flickering lights, vintage lockers,‬ and subtle sound design that played tricks on the senses. Teachers weren’t teachers.‬‭ Classmates had secrets. And the vending machine? Yeah, it read your aura.‬

‭Between glowing portals, symbolic set pieces, and storyline breadcrumbs hidden in plain sight,‬‭ guests slowly unraveled a narrative that led to the ultimate twist: a hidden, candlelit dinner party‬‭ where each course was an illusion in disguise.‬‭ Photo: Good All Day Collective and Paramount+

‭Sensory Storytelling > Sponsored Posts‬

This was an event designed for‬‭ feeling‬‭ first: surprise,‬‭ curiosity, connection, goosebumps. Those‬‭ emotional moments are what make people share—organically. You don’t have to beg for tags‬‭ when you’ve created a moment that makes people reach for their phones‬‭ and‬‭ their hearts.‬

‭We call it‬‭ "sensory storytelling‬‭"—where every touchpoint,‬‭ from the welcome moment to dessert,‬‭ is designed to pull guests deeper into the world you're building.‬

‭We build for the feels and the feed. Our secret? No gimmicks, just experiences that hit differently.‬‭ They just feel too good not to share.‬‭ Photos: Tiffany Rose Photography‬ ‭