Strategy: Page 2

ROI & ROE Strategies to Supercharge Your Event Value

Delve into expert tips for creating impactful experiences that impress both your audience and C-suite.

When Latino Tax Pro partnered with Encore to deliver its annual bilingual conference, the event saw a whopping 44% increase in attendance, which skyrocketed its ROI. One secret behind the success? Engaging potential participants with targeted marketing efforts. Read on for more ways to drive ROI and ROE outcomes to impress both your audience and C-suite.

How To Design Perfect Name Badges

A feature from Conference Badge.

Design your badges with Conference Badge.

The Event Impact Equation: Measuring What Matters

Demonstrate event impact, and showcase your value using Smart Experience Design.

During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.

How (and Why) to Clearly Define Your Event’s Mission Statement

By clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.

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How To Create Unique Name Tags For Your Next Event

Conference Badge has the answers.

Conference Badge design is easy with Conference Badge.

7 Tips for Curating an Effective Event Guest List

The right group of attendees can lead to meaningful conversations and collaborations—and ultimately, a successful event. Here's where to start.

Tips for Building an Event Guest List

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest

Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event

Renowned Event Designer David Stark Breaks Down His Creative Process

Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

2025 BizBash 40 Under 40: Dallas Duckett

Guest Column: 4 Best Practices for Hosting a Successful Company Kickoff Event

The most successful company kickoff events are designed to invigorate, inspire, and educate employees. Here's how to do it well.

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Tips for Getting the Most Out of Working with a DMC

Destination management companies come equipped with tons of resources—here's how to better work with them.

The DCi team was hands-on for an event at the Fairmont Grand Del Mar’s newest event space, Grand Social. The design incorporated living plants, rustic wood accents, and pops of color.

8 Tips for Engaging with First-Timers at Annual Events

Remember: Today’s first-time attendee could be tomorrow’s keynote speaker or loyal advocate. Here's how to invest in their experience from the start.

IMEX America hosts 30-minute 'first-timer tours' to help new attendees navigate the event's massive footprint.

This Marketing Conference Used Different 'Lands' to Evoke an Energetic Music Festival

The inaugural event from The Marketing Millennials used engaging set designs and a choose-your-own-adventure approach to create what the team calls a "fresh, bold take on conferencing events."

Inside Marketingland's Music Festival-Inspired Approach

Guest Column: How to Shape Corporate Events with Cutting-Edge Experiential Marketing

By embracing these trends, corporate event producers can craft unforgettable experiences that resonate with their audiences.

To create a more bespoke experience, Entire Productions' annual event in 2024 will come with a much smaller guest list. Last year, the event had 1,200 attendees. This year, it'll cap at 500.

Event Tickets: Create an Interactive Experience with 10 Fun Ideas

Get attendees excited to participate with these easy engagement strategies.

Create custom, tear-off event tickets with pc/nametag.

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