Sports: Page 3

Get an Under-the-Hood Look at Travis Kelce's Annual Car Jam Fundraiser

The superstar tight end's annual Kelce Car Jam brought together vintage cars, local celebrities, and community pride to raise funds for STEM education and youth empowerment.

The second annual Kelce Car Jam raised funds for Operation Breakthrough's Ignition Lab, a STEM workspace for Kansas City teenagers living in poverty.

Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

Here's what it took to produce those buzzy handover celebrations (Tom Cruise, anyone?), and how the 2028 Olympics planning team's focus is shifting now that the Paris Games have wrapped.

How This Annual VIP Golf Tournament Is Driving the Conversation About Cannabis

TeeHC Open is an invitation-only, immersive event designed to "connect cannabis with experiences that people might not associate with it.”

“Everything's curated—the music, people, vendors, and experience,” says Brum. “With each event, the intention is ensuring that each attendee’s investment of their time and resources delivers the maximum ROI.”

How Barstool Sports Took on the Great Outdoors with This Camp-Themed Activation

Lakeside laughs and plenty of classic camp activities were on the docket for the media brand's multiday Camp Barstool.

Camp Barstool was a fun-filled, end-of-summer way for some of Barstool's most popular shows to livestream out of office from the great outdoors. This setup is where shows like The Yak aired live Aug. 20-22.

US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis

See how brands like La Roche-Posay, American Express, and Aveeno made a splash off the court.

La Roche-Posay’s Pickleball Tournament

See How the College Football Hall of Fame Is Transporting Fans Into the Game Day Experience

Thanks to artificial intelligence-powered, personalized tech, visitors can now see themselves cheering in the stands, stepping in as head coach, and more.

The College Football Hall of Fame's 10th Anniversary Celebration and Kickoff Game Football Fest on Aug. 24 featured multiple live DJs, local team mascots, cheerleaders, and marching bands, as well as a performance by Antwan “Big Boi” Patton of Outkast.

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest

Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event

Renowned Event Designer David Stark Breaks Down His Creative Process

Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

2025 BizBash 40 Under 40: Dallas Duckett

Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event

From helmet thrones to football-shaped florals, these creative ideas have scored big at football-themed events.

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.

Merch Madness: See Inside the First-Ever Fanatics Fest

We delve into five ways the inaugural event leaned into sports fandom with a slew of immersive and interactive moments, plus exclusive merchandise (and no shortage of celeb sightings).

MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight

Topps teamed up with MKG for a home run experience that allowed baseball fans young and old to interact with and learn more about trading cards.

The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.

Why This Hotel Brand Decided to Host a Yearlong Golf Tournament

Omni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.

The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.

NBA 2K25 Summer League: See How Brands Connected Basketball Fans and Players

This year marked the 20th anniversary of the annual event in Las Vegas.

Hennessy NBA Creator Cup

WNBA All-Star Weekend 2024: How Brands Capitalized on the Game's Record-Breaking Audience

American Express, AT&T, Google, and more scored big ahead of a broadcast that delivered the largest audience ever for a WNBA All-Star Game.

AT&T at WNBA Live

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