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Type: Article
Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.
April 24, 2025
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Industry Insiders
"No Link in Bio": Welcome to the‬ ‭Era of Full-Sensory FOMO‬ ‭
Designing content you don’t swipe past—you eat it, feel it, post it.‭
April 22, 2025
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Brands & Event Pros
Meet the 2025 BizBash 40 Under 40
BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.
April 21, 2025
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Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
April 17, 2025
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Event Production & Fabrication
Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour
Monkey 47 cloaked an educational experience about the gin brand’s roots as a series of mysterious events that surprised and delighted guests from the moment they received the invite. Here’s how.
April 14, 2025
Monkey 47 Schwarzwald Dry Gin embarked on a three-city experiential tour across the U.S. that immersed spirits industry trade professionals in it brand DNA.
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
April 10, 2025
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
Industry Insiders
The Anti-Algorithm: Why Physical Pop-Ups Break Through Digital Fatigue
In a world of endless scrolling and algorithm-driven ads, pop-up activations break through the noise with tactile, immersive experiences no screen can replicate.
April 10, 2025
Pop-Up Experiences by Interactive Entertainment Group
Experiential Marketing, Activations & Sponsorships
Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science
Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.
April 8, 2025
'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.
Experiential Marketing, Activations & Sponsorships
From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
April 3, 2025
The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Experiential Marketing, Activations & Sponsorships
Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch
To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.
April 1, 2025
A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.
Opinion & Experts
Top Trending Stories on BizBash: March 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
March 31, 2025
During the 2025 South Beach Wine & Food Festival, Megan Thee Stallion surprised attendees by mixing and pouring cocktails in support of her Chicas Divertidas tequila launch. See more: South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
March 24, 2025
2025 Industry Innovators Article Image Planners Designers Producers
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
March 21, 2025
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Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
March 20, 2025
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Opinion & Experts
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.
March 19, 2025
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
March 11, 2025
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
March 11, 2025
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
Experiential Marketing, Activations & Sponsorships
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
From social media engagement to dwell time, here are some of the key KPIs they track.
March 10, 2025
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
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