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8,271 Results
Type: Media Gallery
Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
April 23, 2025
Casa Bacardí
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
April 18, 2025
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
April 16, 2025
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
April 15, 2025
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
Experiential Marketing, Activations & Sponsorships
Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
April 7, 2025
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
Experiential Marketing, Activations & Sponsorships
SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Austin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.
March 27, 2025
The University of Texas at Austin's Hook 'Em House
Experiential Marketing, Activations & Sponsorships
Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers
The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.
March 26, 2025
'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.
Experiential Marketing, Activations & Sponsorships
30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More
Here’s a look at some steal-worthy ideas we spotted in March 2025.
March 25, 2025
Event Eleven worked with Images by Lighting on the event's lighting.
Experiential Marketing, Activations & Sponsorships
See Inside These Buzzy ‘Yellowjackets’ Screenings
Paramount+ with SHOWTIME hosted advanced showings of the new season with some branded, slightly ghoulish goodies.
March 6, 2025
The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.
Event Production & Fabrication
South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Get details on the behind-the-scenes sales strategy, the host hotel's advanced planning process, notable tech- and AI-forward activations, and more.
March 3, 2025
LaCroix had a floral-themed photo wall activation that offered both printouts and digital photo files.
Experiential Marketing, Activations & Sponsorships
Food Porn: Get a Sneaky Peek Inside CookUnity’s Peep Show Experience
The meal delivery platform hosted a one-day pop-up that highlighted the sensual side of dining.
February 26, 2025
The one-day event welcomed 283 attendees.
Experiential Marketing, Activations & Sponsorships
33 Cool Ideas You May Have Missed From NBC, Nespresso, Whataburger, and More
Here’s a look at some steal-worthy ideas we spotted in February 2025.
February 25, 2025
Fifteen Percent Pledge Gala
Experiential Marketing, Activations & Sponsorships
Get a Look at the Best Brand Moments From NYFW Fall/Winter 2025
From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.
February 18, 2025
NYLON Nights: Fashion Edition
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.
February 12, 2025
The door to the speakeasy resembled a fridge.
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.
February 10, 2025
The event featured a formal dinner setting.
Event Production & Fabrication
Find Out How Daiya Let New Yorkers ‘Rent’ a Slice of Its New Pizza
The plant-based food company introduced its dairy-free pies with a clever activation inspired by old-school video rental stores.
February 3, 2025
Plant-based food company Daiya opened a one-day-only pop-up called Crustbuster in SoHo.
Experiential Marketing, Activations & Sponsorships
Snow Business: Top Brand Activations From the 2025 Sundance Film Festival
This year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.
January 29, 2025
Festivalgoers were able to relax by a fireplace on an outdoor terrace, complete with a cozy heated yurt.
Experiential Marketing, Activations & Sponsorships
26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More
Here’s a look at some steal-worthy ideas we spotted in January 2025.
January 28, 2025
In the North Bed, a 28-foot floral serpent honors the Year of the Snake. Red and gold silk lanterns hang above, while a koi fish fountain spouts water into a tranquil pond.
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