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Section: Event Tech & Virtual > Strategy
Strategy
The Macallan Marked 200 Years with a High-Tech, Multisensory Scotch Whisky Experience
The brand has launched an immersive experience that takes visitors on a multisensory journey through its rich history—complete with poetry, 3D projections, and, of course, Scotch whisky.
August 20, 2024
The experience launched at The Macallan Estate in Speyside, Scotland, in June and will remain open until summer 2025.
Strategy
How This Corporate Keynote Took Over the Sphere's 160,000-Square-Foot LED Screen
Hewlett Packard Enterprise (HPE) hosted the first-ever corporate keynote at the Sphere in Las Vegas. Here, creative director Sami Saaud shares how the address—and its jaw-dropping visuals—came together.
July 19, 2024
Hewlett Packard Enterprise hosted Sphere's first-ever corporate keynote on June 18. The project integrated advanced motion graphics, videos, and visual storytelling, transforming HPE’s complex IT strategies into captivating visual and visceral experiences.
Strategy
Checking In: How Are You Using AI in Your Day-to-Day Job?
It's been about a year and a half since ChatGPT launched, making AI more accessible to the masses. Here, event professionals share how they're using—or not using—the technology in their day-to-day roles.
May 10, 2024
Emiliano Vittoriosi Q Gg Nt Oqs5 M Unsplash
Strategy
This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey
A multi-city exhibit by Moment Factory uses attendees' heartbeats, voices, and movements to build an ever-changing symphony, serving as a metaphor for how everyone can help support UNICEF's mission.
April 12, 2024
Inside UNICEF's 'Heart Strings' Exhibit
Strategy
7 Ways Tech Conferences Are Engaging Attendees in 2023
From lead gen-driven beauty bars to simulated motor sports to event planning via VR, here are some of the best tech conference activations from 2023.
October 25, 2023
Event Engagement Ideas From Tech Conferences in 2023
Industry Insiders
5 Proven Ways to Boost Attendee Engagement and Build Relationships
Fielddrive shares insights from its podcast interview with Emma Hilditch, founder and director of Subject Matters.
September 22, 2023
Glenn Van De Wiel 9s I3d V1e Nk Unsplash
Industry Insiders
Lock it Up: The Importance of Safeguarding Data in the Event Industry
Here's how to protect your sensitive data.
July 10, 2023
How to Protect Your Sensitive Data
Strategy
Planning Your 2023 Programming? Here's 8 Tips for Booking Event Speakers Now
AAE Speakers Bureau’s second annual benchmark report reveals a larger focus on corporate culture and event attendance—while also addressing economic uncertainty—and tips for tackling controversial topics.
April 11, 2023
Tips for Booking Event Speakers in 2023
Strategy
Guest Column: Title Design—What It Is and Its Role in Events
The art of creating opening sequences for TV shows and films transcends the entertainment industry and applies to events. Here, leftchannel's PR and communications associate Emory Parkins relays how.
March 31, 2023
How Title Design Applies to All Events
Industry Insiders
The Secret to Creating Killer Content Your Audience Loves
Hubilo
Here's how to give your content the edge it needs to win hearts and minds.
January 17, 2023
Hubilo, Content Strategy, Content Creation
Strategy
How You Should Use Each Social Media Platform, Based on Event Profs’ Scrolling Habits
Get inspired to use social media as a professional tool, with case studies from three event industry veterans.
January 5, 2023
What You Should Be Using Each Social Media Platform For
Opinion & Experts
From the Desk of David Adler: Co-Creating the Digital Future Rather Than Reacting To It
BizBash founder and chairman David Adler discusses what the metaverse means for the future of trade shows and events' abilities to create community—plus, how organizers should shift their thinking to be a step ahead.
November 3, 2022
The Digital Future of Trade Shows
Industry Insiders
How Real-Time Reporting Strengthens Trade Shows
Map Your Show
Improve benchmarking accuracy and track progress with real-time reporting.
September 22, 2022
Map Your Show
Strategy
This Brand Allows Planners to Create Their Own Metaverse
Rove launched in early 2022 to eliminate the complexities of creating metaverses. The result is a browser- and app-based platform where meeting and event planners or aspiring party hosts can build and scale their own 3D worlds.
September 7, 2022
How This Brand Allows Planners to Create Their Own Metaverse
Strategy
Hotel Bookings on the Blockchain: Could a Stay Become the Next Hot Commodity?
In an effort to increase revenue and occupancy rates, some hotels are now converting bookings into tradable NFTs.
August 24, 2022
How Hotels are Converting Stays into NFTs
Strategy
Chicago’s Largest Mural Festival Hosts First-Ever NFT Gallery
For its fourth annual fest, the Titan Walls Mural Festival hosted a day-long NFT gallery experience to give digital artists a platform to showcase their trailblazing work.
August 24, 2022
How NFTs Are Shaping the Art World
Strategy
How Asia's Hackathon, an Eight-Day Blockchain Bash, Is Shaping the Future of Web3
Here, see how Hackathon is finding top talent in the tech world—plus more on what Web3 is all about.
August 23, 2022
A Blockchain Event and What's Next in Web3
Industry Insiders
5 Effective and Innovative Ways to Do Branding Right at Virtual Events
Hubilo
Creating a virtual experience that allows your branding to shine through is key to engaging attendees and sponsors. Here’s where to start.
June 1, 2022
Hubilo, Virtual Events, Hybrid Events
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