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Section: Catering & Design > Beverages
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.
March 20, 2025
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
January 8, 2025
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
10 Spirit-Free Sips Perfect for Sober October
This Sober October, more attendees than ever want a 0% ABV drink. Here’s what bartenders, caterers, and brewers are offering.
October 1, 2024
Zen Zero
Beverages
10 Fall Mocktail Ideas for Sober October
Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.
October 13, 2023
Cinnamon Apple Mocktail
Beverages
11 Spot-On Tea Experiences for Groups
Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.
June 16, 2023
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
Guests Will Want to Cozy Up to These Warm Drink Ideas
From hot chocolate to hot toddies, here’s what to serve at your events this winter season.
January 11, 2023
Hot Chocolate at Chatham Bars Inn
Beverages
Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds
See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.
August 15, 2022
How Three Spirits Companies Tickled Taste Buds
Beverages
Spirit-Free Sips: 15 Mocktail Ideas for Summer Events
How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.
August 9, 2022
Strawberry Basil Mock Margarita
Beverages
Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business
See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.
April 14, 2022
How Boozy Pop-Ups Are Driving Business
Beverages
So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.
December 22, 2021
Curious 255
Beverages
5 Drink Station Ideas for Summer Events
Steal some inspiration from these setups we spotted on Instagram.
June 25, 2021
Mobile Bar Truck
Beverages
14 Cocktails in a Can Your Guests Will Want to Pop Open
These ready-to-drink libations make spring and summer entertaining easier and safer.
May 3, 2021
The Modern Mimosa
Beverages
Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry
'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).
December 14, 2020
Toasted Bourbon Cinnamon Stick
Industry Insiders
Less Talk, More Hustle: 6 COVID Survival Tips From A Top U.S. Caterer
September 10, 2020
New corporate menu options from Ridgewells
Beverages
Planning a Virtual Happy Hour? Raise a Digital Toast With These To-Go Cocktails
As bars and restaurants shut down dine-in service due to the coronavirus pandemic, drink delivery is now being offered across the country. Here’s what’s on tap.
March 24, 2020
Located in Washington’s Blagden Alley, Calico is serving up “adult juice boxes” via takeout or delivery from its sister restaurants Tiger Fork and Fainting Goat, which offers cocktails (margaritas, whiskey sours, and vodka-cranberries) and wines (red and white) for $8 each or $28 for a four-pack. Tiger Fork offers its 8 O’Clock Light Show ($12) with rum, yuzu, mandarin, and natural caffeine; Nathan Road ($10) with bourbon, plum wine, hibiscus, and bitters; and Bird Market ($10) with gin, alpine liquor, and citrus. These juice boxes are also available as four-packs for $40. Order through Caviar and UberEats.
Beverages
10 Creative Takes on the Classic Cocktail for National Margarita Day
Mix up your menu for a National Margarita Day affair by adding one of these tasty cocktails with a refreshing twist.
February 20, 2020
Don Celso Daisy, the Cabinet
Beverages
Think Beyond the Drink: How Your Event Cocktail Should be Telling a Story
Matt Landes, founder of the Los Angeles-based Cocktail Academy, discusses the hottest beverage trends for award season, how cocktails can convey brand messages and more.
February 4, 2020
Cocktail Academy has created custom cocktails inspired by this year's Oscars Best Picture nominees. From left: 'The Joke Is on You,' inspired by Joker, is made with gin, lime, cassis, cherry heering, beet juice, and muddled fresh marjoram, then topped with soda. 'Love Is a Great Beautifier,' inspired by Little Women, has rose-infused vodka, dry white port, lemon, simple syrup, and a lemon twist for garnish. And 'Giddy Up,' inspired by Parasite, uses tequila blanco, shoju, lime, simple syrup, and muddled watermelon; it's topped with a watermelon wedge and cracked black pepper for garnish.
Industry Insiders
Don’t lift a finger, just a glass with Total Wine & More for Business
October 8, 2019
Getty Images 877887148 (1)
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