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Section: Production & Strategy > Opinion & Experts
Opinion & Experts
Top Trending Stories on BizBash: March 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
March 31, 2025
During the 2025 South Beach Wine & Food Festival, Megan Thee Stallion surprised attendees by mixing and pouring cocktails in support of her Chicas Divertidas tequila launch. See more: South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Opinion & Experts
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.
March 19, 2025
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
Opinion & Experts
Top Trending Stories on BizBash: February 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
February 28, 2025
Guy Fieri’s Flavortown Tailgate
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
January 31, 2025
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
Top Trending Stories on BizBash: January 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
January 31, 2025
Abbott’s “Life. To the Fullest.” exhibit was one of many standout activations at CES this year. Factory360 served as the event agency and designer for the eye-catching booth. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Opinion & Experts
9 Top Event Trends to Look for in 2025
Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.
January 10, 2025
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Opinion & Experts
BizBash's 25 Most Popular Stories From 2024
This year, readers continued to love event inspo from high-profile events like Coachella and Cannes Lions.
December 27, 2024
Working with experiential agency Seen Presents, Netflix returned to Cannes Lions for its second year in 2024, hosting an interactive Squid Game dalgona cookie-based challenge. Guests attempted to beat the clocks as they navigated their way around a series of wired shapes without getting shocked.
Opinion & Experts
What Was Your Favorite BizBash Story You Wrote in 2024?
Our editors share the most memorable stories they worked on this year.
December 26, 2024
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Opinion & Experts
20 Event Professionals Share Their Biggest Hopes for the Industry in 2025
Industry experts weighed in on what they hope to see in the event industry in 2025, from technological advancements to deeper human connections.
December 19, 2024
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Opinion & Experts
Top Trending Stories on BizBash: November 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
November 27, 2024
Google Cloud Generate, one of this year's most innovative meetings, featured five immersive worlds where AI, interactive experiences, and a gamified AR mascot drove dynamic learning and real-time engagement. See who else made the list here.
Opinion & Experts
Top Trending Stories on BizBash: October 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
October 31, 2024
ICYMI: BizBash dropped its annual roundup of corporate holiday party ideas. This year, we pulled inspiration from famous workplace TV shows. Looking for a Mad Men feel for your soiree? This gold starburst chandelier from DESIGNER8* evokes the popular trend of starburst designs of the 1950s and 1960s. See more: 13 Corporate Holiday Party Ideas Inspired by ‘Mad Men’
Opinion & Experts
Is Halloween Becoming the Event Industry’s Most Important Holiday?
As Halloween continues to grow in popularity, Thirteenth Floor Entertainment Group is helping lead the charge—showing why the holiday has become a cornerstone of the live events industry.
October 18, 2024
The 16th edition of the Los Angeles Haunted Hayride kicked off Sept. 20 and runs through Nov. 2 at Griffith Park. In addition to the hayride itself, the experience features haunted mazes, mini escape games, a seance show, a “Scary-Go-Round,” and more. New this year is Monáe Manor, a partnership with musician Janelle Monáe, which Stafford describes as 'exciting and a new direction for us.'
Opinion & Experts
Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards
Learn more about who will be judging submissions—and what they're looking for in a winning one.
September 30, 2024
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Opinion & Experts
Top Trending Stories on BizBash: September 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
September 27, 2024
To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis
Opinion & Experts
Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
Annie Thompson shares her rules for creating effective, authentic events and brand activations.
September 19, 2024
Earlier this year, Bumble gave users with success stories the chance to win a wedding at its 'Little Yellow Wedding Chapel' in Las Vegas.
Opinion & Experts
Event Profs Share Their Favorite Vendors Who Make Magic Happen
Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.
September 13, 2024
'Memorializing an event for attendees in real time is always key for us, and The Bosco has never disappointed,' says Massah David, co-founder and creative director of creative agency MVD Inc, of her go-to photo booth company. Here, The Bosco provided a greenery-filled booth for a 2019 activation with FILA, where the brand shared its fashion-fueled interpretation of exploring nature.
Opinion & Experts
Ask the Editors: What Makes an Event or Experience Feel Authentic?
The BizBash editors take our fall print issue’s theme to heart and share how they think authenticity shines through in an event.
September 11, 2024
'How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?' asks Ashley Henderson, founder and executive producer of League Twenty Two and a 2024 BizBash Industry Innovator.
Opinion & Experts
Event Profs Share Their Wildest Event Ideas—That Actually Worked
From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.
September 6, 2024
For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.
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