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Section: Production & Strategy
Experiential Marketing, Activations & Sponsorships
30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More
Here’s a look at some steal-worthy ideas we spotted in March 2025.
March 25, 2025
Event Eleven worked with Images by Lighting on the event's lighting.
Brands & Event Pros
Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events
This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.
March 24, 2025
2025 Industry Innovators Article Image Planners Designers Producers
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
March 21, 2025
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Event Production & Fabrication
How to Launch a New Event Agency in Decadence and Style
Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.
March 20, 2025
To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.
Opinion & Experts
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.
March 19, 2025
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
March 11, 2025
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Event Production & Fabrication
How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power
The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.
March 11, 2025
On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.
Experiential Marketing, Activations & Sponsorships
Top 5 Ways Event Profs Measure the Success of Pop-Up Activations
From social media engagement to dwell time, here are some of the key KPIs they track.
March 10, 2025
In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.
Experiential Marketing, Activations & Sponsorships
See Inside These Buzzy ‘Yellowjackets’ Screenings
Paramount+ with SHOWTIME hosted advanced showings of the new season with some branded, slightly ghoulish goodies.
March 6, 2025
The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.
Event Production & Fabrication
South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Get details on the behind-the-scenes sales strategy, the host hotel's advanced planning process, notable tech- and AI-forward activations, and more.
March 3, 2025
LaCroix had a floral-themed photo wall activation that offered both printouts and digital photo files.
Experiential Marketing, Activations & Sponsorships
This Skincare Brand Created an Oasis of Wellness in the Wake of LA's Wildfires
Natura Bissé's Casa Hollywood activation featured workshops, master classes, and an innovative culinary experience that showcased its skincare—all while helping Angelenos get their glow back.
February 28, 2025
In the wake of January's devastating wildfires, a portion of proceeds from Natura Bissé's Casa Hollywood event went to local LA-based organizations. 'It was our way of bringing a little radiance back to the city we love,' said the brand's Alejandro Garçon.
Opinion & Experts
Top Trending Stories on BizBash: February 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
February 28, 2025
Guy Fieri’s Flavortown Tailgate
Event Production & Fabrication
7 Things Keeping Event Professionals Awake at Night
We asked event profs to share the biggest challenges they’re facing right now—and how they’re overcoming them.
February 27, 2025
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Experiential Marketing, Activations & Sponsorships
Netflix's Tasty New IRL Experience Is Now Open in Las Vegas
Netflix adds to its roster of IRL fan experiences with Netflix Bites Vegas, a one-year culinary residency at MGM Grand Hotel & Casino that brings the streaming platform's shows and movies to the table.
February 26, 2025
Netflix Bites Vegas is a yearlong spinoff of the streaming platform's Netflix Bites LA, which was a 2023 pop-up focused exclusively on Netflix's culinary programming.
Experiential Marketing, Activations & Sponsorships
Food Porn: Get a Sneaky Peek Inside CookUnity’s Peep Show Experience
The meal delivery platform hosted a one-day pop-up that highlighted the sensual side of dining.
February 26, 2025
The one-day event welcomed 283 attendees.
Experiential Marketing, Activations & Sponsorships
33 Cool Ideas You May Have Missed From NBC, Nespresso, Whataburger, and More
Here’s a look at some steal-worthy ideas we spotted in February 2025.
February 25, 2025
Fifteen Percent Pledge Gala
Brands & Event Pros
Industry Innovators 2025: 8 Event Vendors & Suppliers Who Push Boundaries to Create Unforgettable Experiences
From fabricators to photographers to gifting experts, these event vendors and suppliers are constantly in pursuit of creative solutions for their clients.
February 24, 2025
2025 Industry Innovators Article Image Vendors And Suppliers
Event Production & Fabrication
How to Plan an Engaging Gala for 6,500 Guests
The Eisenhower Health Foundation's massive Power for Excellence gala took over an entire arena, filling it with VIP experiences, premium food services, and a live performance by acclaimed composer Hans Zimmer.
February 21, 2025
Eisenhower Health Foundation's 'Power for Excellence' gala took over the Acrisure Arena on Jan. 28.
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