Opinion & Experts: Page 2

Opinion & Experts
Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards
Learn more about who will be judging submissions—and what they're looking for in a winning one.
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Opinion & Experts
Top Trending Stories on BizBash: September 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis
Opinion & Experts
Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
Annie Thompson shares her rules for creating effective, authentic events and brand activations.
Earlier this year, Bumble gave users with success stories the chance to win a wedding at its 'Little Yellow Wedding Chapel' in Las Vegas.
Opinion & Experts
Event Profs Share Their Favorite Vendors Who Make Magic Happen
Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.
'Memorializing an event for attendees in real time is always key for us, and The Bosco has never disappointed,' says Massah David, co-founder and creative director of creative agency MVD Inc, of her go-to photo booth company. Here, The Bosco provided a greenery-filled booth for a 2019 activation with FILA, where the brand shared its fashion-fueled interpretation of exploring nature.
Opinion & Experts
Ask the Editors: What Makes an Event or Experience Feel Authentic?
The BizBash editors take our fall print issue’s theme to heart and share how they think authenticity shines through in an event.
'How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?' asks Ashley Henderson, founder and executive producer of League Twenty Two and a 2024 BizBash Industry Innovator.
Opinion & Experts
Event Profs Share Their Wildest Event Ideas—That Actually Worked
From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.
For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.
Most Popular
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
Event Design & Decor
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
Brands & Event Pros
2025 BizBash 40 Under 40: Dallas Duckett
Opinion & Experts
Checking In: What's Your Biggest Challenge Today as an Event Prof?
From compressed timelines to hotel rates, event profs share with us the biggest challenge they're facing right now.
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Opinion & Experts
Top Trending Stories on BizBash: August 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
The Dunkin’ House returned to Lollapalooza grounds with a two-story build out produced by Live Nation. Highlights included a bracelet-making station, airbrush tattoos, iced coffee samples, and a second-floor lounge with plush seating areas and views of the festival grounds below. See more: Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Opinion & Experts
Top Trending Stories on BizBash: July 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At VidCon 2024, TikTok hosted the Destination: Creation party that nodded to the brand's travel theme. The event was hosted at the Anaheim Regional Transportation Intermodal Center (ARTIC) and produced by Mirrored Media. See more: VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
Opinion & Experts
Top Trending Stories on BizBash: June 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Canva Create 2024, the graphic design platform's largest event to date, took place on May 23 at Hollywood Park, home to SoFi Stadium and the 6,000-seat YouTube Theater. Read our behind-the-scenes coverage here.
Opinion & Experts
12 Books Every Event Prof Should Read This Summer
Planning your summer reading list? We've got you covered.
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Opinion & Experts
Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies
For many event teams, anniversary celebrations are the most pressure-filled to be perfect. Explore common mistakes and the best practices to mitigate them.
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