The kickoff event in New York featured appearances from cast members of The Real Housewives of New Jersey, including Margaret Josephs, Dolores Catania, Rachel Fuda, and Danielle Cabral.Photo: Courtesy of Bucket Listers
"It’s not about the pasta." "I said what I said." "Go to sleep, go to sleep! "
Those who immediately recognize these phrases probably consider themselves a fan of Bravo. And they’re likely the target audience for a new fan experience that spotlights some of the reality TV network’s most iconic moments.
The NBC Universal-owned network has launched the Diamonds and Rosé Experience by Bravo, two pop-ups in New York and Los Angeles that cater to Bravo superfans and those who are curious about the happenings in the "Bravoverse"—whether it’s the fresh drama hitting The Real Housewives of Orange County or new scandals of Vanderpump Rules and The Valley.
The pop-ups, produced by events and experiences firm Bucket Listers, pay homage to the "Bravoverse" through eye-catching design, food and drinks, merchandise sold by "Bravolebrities," and event programming that includes Bravo-themed bingo and drag brunches. The activation, which is ticketed and open to the public, kicked off Aug. 2 and runs through Oct. 6 in New York; the event runs Aug. 9 through Oct. 13 in Los Angeles.
Keely O’Neal, senior project manager of experiences at Bucket Listers, shared that the network partnered with the firm to help curate and produce an interactive fan experience celebrating its entire slate of series, from every city in The Real Housewives franchise to every Below Deck spinoff.
“We wanted to create little nods to every single show, whether it’s in food, cocktails, or event decor,” said O’Neal. “There are also nods to larger moments from the series, such as Luann [de Lesseps] falling in the bushes and, of course, Teresa [Giudice’s] table flip.”
The Bravo-themed event is the latest fan-focused pop-up produced by Bucket Listers. In the past, the firm has created temporary, Instagrammable activations designed to take attendees into the world of popular films and TV shows. The firm produced 2023’s Malibu Barbie Cafe to coincide with summer blockbuster Barbie, and also created the Golden Girls Kitchen in 2022.
O’Neal explained that with this latest activation, Bucket Listers and NBC Universal’s measure of success is to simply drive awareness of the experience and create word of mouth among fans and non-fans alike.
“We want to see people walking by on the street say, ‘What is this? What’s going on?''” said O’Neal. “Ninety percent of this concept is, of course, for the Bravo fans, who will arrive and immediately point out the Easter eggs. But we also wanted to create a space for that 10% of people who don't really know what's going on here but can still check it out and enjoy the experience.”
Keep scrolling to see some of the event highlights from the Diamonds and Rosé Experience by Bravo...
