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  1. Catering & Design
  2. Event Design & Decor

Halloween Inspiration: See Inside the 'American Horror Story: Hotel' Premiere Party

The premiere party for the fifth season of Ryan Murphy's horror anthology saw spooky projections, fake blood, and plenty of nods to the TV show.

Ian Zelaya
October 15, 2015

With the twisted and terrifying events that have already occurred in the first two episodes of American Horror Story: Hotel, it's fitting that the show's premiere party was just as creepy—and that it took place in a hotel.

Inspired by the themes, characters, and story lines of the fifth season of Ryan Murphy's FX horror anthology, the premiere party transformed downtown Los Angeles's Hotel Figueroa into the show's fictional Hotel Cortez on October 3. Theme decor ranged from disco balls and a "blood waterfall" to severed limbs on a piano and a cake mold of a dead body in a bathtub filled with fake blood.

The event was produced, designed, and catered by Gold Sky Productions, with design guidance from Haus of Gaga. 

A classical pianist played music on site, while projections of the show's signature characters—including season four's Twisty the Clown—were displayed on the wall.
A classical pianist played music on site, while projections of the show's signature characters—including season four's Twisty the Clown—were displayed on the wall.
Photo: Kevin J. Sun
The American Horror Story: Hotel premiere party was held on October 3 at Hotel Figueroa.
The American Horror Story: Hotel premiere party was held on October 3 at Hotel Figueroa.
Photo: Kevin J. Sun
Staff dressed in classic hotel doormen attire greeted guests at the entrance of the refashioned Hotel Cortez, which included a red welcome mat with the new season's logo.
Staff dressed in classic hotel doormen attire greeted guests at the entrance of the refashioned Hotel Cortez, which included a red welcome mat with the new season's logo.
Photo: Kevin J. Sun
Decor included key art from the new season, which includes an eyeless demon with skin resembling a mattress.
Decor included key art from the new season, which includes an eyeless demon with skin resembling a mattress.
Photo: Kevin J. Sun
A replica of the show's hotel front desk was on display.
A replica of the show's hotel front desk was on display.
Photo: Kevin J. Sun
One of the creepier pieces of decor was a fake dead body—made out of cake—in a bathtub filled with fake blood. A red FX logo was displayed on the mirror.
One of the creepier pieces of decor was a fake dead body—made out of cake—in a bathtub filled with fake blood. A red FX logo was displayed on the mirror.
Photo: Kevin J. Sun
Specialty cocktails were served in Mason jars and baby bottles, another reference to the show.
Specialty cocktails were served in Mason jars and baby bottles, another reference to the show.
Photo: Kevin J. Sun
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