BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Got Milk? How This Camp-Inspired Event Boosted Girl Scout Cookie Sales

The Yards hosted a nostalgia-inducing Cookie Jamboree to support local troops after the pandemic severely affected fundraising efforts.

Michele Laufik
August 9, 2021

Shilling Canning Co.’s “Thick Mint” won the cocktail competition.Shilling Canning Co.’s “Thick Mint” won the cocktail competition.Photo: Kaz SasaharaWASHINGTON, D.C.—The Girl Scouts faced an unusual problem this year: unsold cookies.

Like many vendors, the 109-year-old organization fell victim to the COVID-19 pandemic, which affected its spring selling season since troops weren’t able to set up cookie booths or canvas door-to-door due to health and safety reasons. Local councils and troops depend on cookie sales to fund programming, travel, camps and other activities. But this year, instead of selling 200 million boxes, the scouts were in danger of being left with only crumbs.

To help combat the slow sales, Washington, D.C., waterfront neighborhood The Yards stepped in and hosted its inaugural Cookie Jamboree.

"After seeing the news about how negatively impacted Girl Scout cookie sales were by the pandemic, The Yards reached out to Girl Scouts Nation's Capital to see how we could help our local chapter,” explained Jill Fredrick, marketing director at Brookfield Properties, developer of The Yards. â€śWe are so inspired by this community of girls and adult mentors who are working to make the world a better place and wanted to help in any way we could. And who can say no to Girl Scout cookies and fun activities with family and friends?" 

On July 15, attendees of all ages gathered to take part in camp-inspired activities such as friendship bracelet-making, inflatable archery, relay races, dance parties and of course cookie eating. 

Plus, local restaurants competed to make the best cookie-themed cocktail. Shilling Canning Co.'s “Thick Mint” beat out drinks made by Bammy’s, Osteria Morini and Stadium Sports Bar and Smokehouse. Ice Cream Jubilee was also on hand, serving up its signature scoops topped with pieces of Girl Scout cookies.

Keep scrolling to see more from The Yards’ Girl Scout Cookie Jamboree.

To help combat slow Girl Scout cookie sales, The Yards hosted its inaugural Cookie Jamboree on July 15.
To help combat slow Girl Scout cookie sales, The Yards hosted its inaugural Cookie Jamboree on July 15.
Photo: Kaz Sasahara
The daytime event featured a camp theme with outdoor seating and pops of color.
The daytime event featured a camp theme with outdoor seating and pops of color.
Photo: Kaz Sasahara
Proceeds from the event supported Girl Scout Nation's Capital, which serves girls in Washington, D.C., and portions of Virginia, West Virginia and Maryland.
Proceeds from the event supported Girl Scout Nation's Capital, which serves girls in Washington, D.C., and portions of Virginia, West Virginia and Maryland.
Photo: Kaz Sasahara
Attendees took aim at an inflatable archery game provided by Wonderfly Games.
Attendees took aim at an inflatable archery game provided by Wonderfly Games.
Photo: Kaz Sasahara
Attendees of all ages gathered to take part in scout-inspired activities such as friendship bracelet-making, inflatable archery, relay races, dance parties and, of course, cookie-eating.
Attendees of all ages gathered to take part in scout-inspired activities such as friendship bracelet-making, inflatable archery, relay races, dance parties and, of course, cookie-eating.
Photo: Kaz Sasahara
Attendees posed in front of the event's nature-inspired backdrop.
Attendees posed in front of the event's nature-inspired backdrop.
Photo: Kaz Sasahara
Attendees of age were able to try cocktails inspired by Girl Scout cookies, including Thin Mint, Samoa, Do-Si-Dos, Lemon Cookie and Tagalong.
Attendees of age were able to try cocktails inspired by Girl Scout cookies, including Thin Mint, Samoa, Do-Si-Dos, Lemon Cookie and Tagalong.
Photo: Kaz Sasahara
Shilling Canning Co.’s “Thick Mint” won the cocktail competition.
Shilling Canning Co.’s “Thick Mint” won the cocktail competition.
Photo: Kaz Sasahara
Ice Cream Jubilee was on hand, serving up its signature scoops topped with pieces of Girl Scout cookies.
Ice Cream Jubilee was on hand, serving up its signature scoops topped with pieces of Girl Scout cookies.
Photo: Kaz Sasahara
Latest in Experiential Marketing, Activations & Sponsorships
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
Casa Bacardí
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Related Stories
Booking.com's Ice Cream Truck Activation for National Ice Cream Day
Experiential Marketing, Activations & Sponsorships
Why Booking.com’s Latest Accommodations Included Unlimited Ice Cream and Toppings
Mobile Bar Truck
Beverages
5 Drink Station Ideas for Summer Events
Godiva 95th Anniversary, Brand Activation
Experiential Marketing, Activations & Sponsorships
Why Godiva Recreated a Stunt From the 1940s
Cincoro Tequila Cocktail Hour at Miami Swim Week
Experiential Marketing, Activations & Sponsorships
10 Cool Event Ideas You May Have Missed From Bravo, Porsche, 'Fortnite' and More
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
BRANDEdit's recent experience had shelves stocked with the hottest in beauty, wellness, and fashion. See inside—and read tips for working with influencers.
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
As the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.
Casa Bacardí
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip
To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.
29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
Most Popular
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Experiential Marketing, Activations & Sponsorships
See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest
Event Design & Decor
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
Brands & Event Pros
2025 BizBash 40 Under 40: Collin Duwe
Experiential Marketing, Activations & Sponsorships
Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science
Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.
'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.
Experiential Marketing, Activations & Sponsorships
Pop-Up of Color: See How Crayola Welcomed Back These Retired Crayons
The brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.
Dandelion, Magic Mint, Red Orange, Violet Blue, Lemon Yellow, Blizzard Blue, Mulberry, and Raw Umber are part of the limited-edition collection.
Experiential Marketing, Activations & Sponsorships
From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Experiential Marketing, Activations & Sponsorships
Slam Dunk: See Inside This Beauty Brand's Basketball-Themed Mascara Launch
To celebrate its new "Bounce" mascara, Benefit Cosmetics transformed a blank-canvas event space into a beauty game zone.
A Club Bounce Community Board featured scoreboards, one-of-a-kind merchandise, and polaroids of makeup-loving visitors.
Experiential Marketing, Activations & Sponsorships
SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Austin, Texas, was once again blanketed with wow-worthy activations from major brands. Explore our gallery of 50+ photos.
The University of Texas at Austin's Hook 'Em House
Experiential Marketing, Activations & Sponsorships
Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers
The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.
'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.
Page 1 of 133
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.