Experiential Marketing, Activations & Sponsorships: Page 3

Experiential Marketing, Activations & Sponsorships

Snow Business: Top Brand Activations From the 2025 Sundance Film Festival

This year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.

Festivalgoers were able to relax by a fireplace on an outdoor terrace, complete with a cozy heated yurt.

Experiential Marketing, Activations & Sponsorships

26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More

Here’s a look at some steal-worthy ideas we spotted in January 2025.

In the North Bed, a 28-foot floral serpent honors the Year of the Snake. Red and gold silk lanterns hang above, while a koi fish fountain spouts water into a tranquil pond.

Experiential Marketing, Activations & Sponsorships

Is Experiential Retail the Next Big Thing?

See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.

Tonja Hughes, a UX researcher who collaborated with Meta on this experience to develop strategies to optimize customer journeys, told BizBash the experience was about “educating people while they’re in shopping mode.” It was important to do so at a pop-up like this one because, “unfortunately, people don’t necessarily seek out education when they are looking on social media platforms,” Hughes said. Rather, “they’re just looking for, ‘What can I purchase?’”

Experiential Marketing, Activations & Sponsorships

Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'

To promote the second season of the widely popular series, the streaming service hosted events around the world.

Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.

Experiential Marketing, Activations & Sponsorships

See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover

The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.

The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.

Experiential Marketing, Activations & Sponsorships

29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

Here’s a look at some steal-worthy ideas we spotted in December 2024.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

See How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville Fest

Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event

Renowned Event Designer David Stark Breaks Down His Creative Process

Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA

2025 BizBash 40 Under 40: Collin Duwe

Experiential Marketing, Activations & Sponsorships

How Bravo Is Expanding Its Experiential Strategy with a New Fan Festival

The network’s first Bravo Fan Fest in Miami invited attendees to interact with on-theme brand environments and participate in tapings of Watch What Happens Live.

State Farm’s Closet by Bravo offered a space for attendees to peruse memorable outfits and artifacts from Bravo series, along with looks worn by Jake from State Farm. Below Deck’s Captain Sandy and Southern Charm’s Madison LeCroy interacted with fans in the space.

Experiential Marketing, Activations & Sponsorships

How This Skincare Brand Activation Made Waves (Literally) with Its Water-Focused Design

Blue hues, curated treatments, and a touch of tech turned a minimalist space into a hydration haven for PCA Skin.

One of the event's major touchpoints was this curated display of PCA Skin’s hero hydration products.

Experiential Marketing, Activations & Sponsorships

‘Tis the Season: 8 Inspo-Filled Holiday Pop-Ups That Caught Our Eye

Nothing gets BizBash in the holiday groove like a festive pop-up.

Somewhere Nowhere NYC's Winter Wonderland Party

Experiential Marketing, Activations & Sponsorships

All This Mariah Carey Pop-Up Wants for Christmas Is You

The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”

Attendees can pose for photos with a life-size cutout of Carey at each location.

Experiential Marketing, Activations & Sponsorships

33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More

Here’s a look at some steal-worthy ideas we spotted in November 2024.

Host Lopez welcomed guests of the gala as they entered the immersive space, which had cinematic scenery stemming from the creative vision of Oscar-winning production designer Eugenio Caballero. During the dinner, attendees were treated to a performance of the traditional Día de Muertos folk song “La Llorona” by Isabela Merced, and a special dance performance by former Dancing with the Stars dance partners Xochitl Gomez and Val Chmerkovskiy. Grammy winner Miguel performed at the after-party, and guests watched a montage of loved ones lost during “Remember Me” from the Academy Award-winning film Coco. CAA Latino served as the event’s agency partner.

Experiential Marketing, Activations & Sponsorships

This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History

Fans got a taste of Glow Recipe’s past, present, and future at this eclectic, night market-inspired celebration of skincare and Korean culture.

“The collaboration between Glow Recipe and MKG was organic from the start,” remembered Basu. “From the very first render, MKG and Glow Recipe were aligned on how the Glow Recipe Night Market should come to life visually, and everything flowed from there.'

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