35 Cool Event Ideas You May Have Missed From Savage x Fenty, Pinterest, Dunkin', and More

Catalina Productions recently designed and produced an influencer and customer event with Savage x Fenty and Nordstrom—featuring an appearance from none other than Rihanna herself. A celebration of the Savage x Fenty Lavish Lace Collection, the event at LA’s Westfield Century City embraced the brand’s themes of lavishness and empowerment through various displays featuring elaborate gardens and lace overlays.

After touring the displays and speaking with press on the showroom floor, Rihanna moved the party to the mall’s Cabana event space. There, guests were invited to explore the “Lavish Garden,” a walkable installation with lace walkways and enclaves of florals and lingerie displays.

The experience offered plenty of photo op moments for user-generated content, including an elegant “fainting couch” surrounded by flowers and an oversized "X" installation. Pop Social photographers were on hand to capture guests with a custom lace texture overlay, infusing each photo with the look and feel of Lavish Lace.

The event also featured a custom product display, inviting guests to explore the collection. Attendees enjoyed curated cocktails and passed hors d’oeuvres from Wolfgang Puck, plus entertainment from DJ Inferno. Additional vendors included fabrication from Unmatched Lighting, florals from Alexis Anastasia, Lighting from ShowPro, and furniture rentals from Found Rental Co.

The Art Gallery of Ontario's 1,000-attendee Art Bash Gala Dinner, held in late September, featured a unique, colorblocked event design by CANDICE&ALISON. Inspired by Helen Frankenthaler’s painting “Flood” and the "color fielding" technique, decor embraced large expanses of color with soft transitions, intending to create an atmosphere without strong contrasts or a central focus.

The space came alive with tones of dusty rose, champagne, hunter green, and royal blue that were perfectly matched in the abstract ceiling drape, wall perimeter, table cloths, napkins, menus, and florals.

For the after-party in the museum's Walker Court, meanwhile, CANDICE&ALISON leaned into bold colors and metallic accents inspired by the “Moments in Modernism” exhibit, bringing the vibrant hues of Jack Bush’s paintings to life. The large main stage and bars were clad in a marble decal that perfectly matched the existing marble of the room, making the entire setting of the party one big canvas for the large strokes of color.

The AGO Art Bash featured performances by Ralph, Tynomi Banks, Kiesza, and DJ Grump. Ultimately, the event raised a record-breaking $1.2 million in support of AGO exhibitions and programs.

At Groceryshop 2024, held Sept. 28 to Oct. 1 at Mandalay Bay in Las Vegas, conventiongoers could visit Instacart's eye-catching booth, conceptualized and produced by MoonLab Productions and its in-house fabrication partner, BloqLab.

The team crafted a realistic home and store environment, elevating the experience through strategic gamification, dynamic lighting, and playful graphic elements.

The immersive space was designed to demonstrate how Instacart can “Level Up” businesses and enhance customer experiences.

A highlight was the custom Plinko game; winners had the opportunity to choose from an assortment of premium Instacart swag, gift cards, and even Instacart+ memberships in the dedicated prize zone while enjoying fall-flavored popsicles. There were also meeting spaces that complemented the booth’s theme, allowing Instacart employees to engage with both current and potential customers.

The 2024 Atlanta Pride Official Kickoff Party, held at the Georgia Aquarium, had an “Intergalactic Futuristic Disco” theme. Designed by YES Event Designs, the Oct. 10 gathering was a unique twist on a traditional disco party, blending retro vibes with futuristic technology and interstellar aesthetics. A custom-built LED DJ booth was in the shape of a spaceship and featured ever-changing cosmic videos.

The center room featured a collage of disco balls, space tubes, and spheres that hovered above guests’ heads. This was enhanced by a custom platform that rotated with futuristic disco-inspired mannequins.

The space was also adorned with holographic projections of swirling galaxies, nebulae, and twinkling stars. The dance floor was a glowing, interactive LED surface that responded to the rhythm of the music, creating a kaleidoscope of colors that pulsed and shifted with the beat. YES Event Designs worked with Active Productions on AV and Wolfgang Puck Catering for the food.

To celebrate the launch of Origins’ latest product, Youthtopia, the skincare brand hired CNC Agency to create a two-day immersive activation in New York from Oct. 5-6. Targeted toward Gen Z and millennials, the experience took over a blank space on Broadway, transforming the venue with lush greenery and unique product displays.

Guests could sample products, capture shareable moments, and take home exclusive merch and deluxe samples.

Dunkin’ has partnered with Chicago comedy theater The Second City to produce “The Second City and Dunkin’ Present: Ring Lights & Lattes.” The improv show, which ran from late September through late October, blended Second City comedy sketches with Dunkin’-inspired material. During a media preview, guests could ring a bell to get a latte martini, handed to them by floating, gloved hands.

The American Ballet Theatre’s Fall Gala took place Oct. 23 at the David H. Koch Theater in New York City, featuring an exclusive program with the company’s principal dancers plus more than 150 young artists from ABT’s Training Programs. In addition to the performance, the event featured a black-tie dinner and dancing at Lincoln Center.

A stunning floral display offered a photo backdrop for high-profile attendees like Chelsea Clinton and Marc Mezvinsky, Cynthia Rowley, Coco Rocha, Misty Copeland and Olu Evans, and Michael Imperioli. This year’s gala celebrated the legacy of ballerina Natalia Makarova, honoring the 50th anniversary of her 1974 staging of The Kingdom of the Shades.

To mark the 50th anniversary of the Equal Credit Opportunity Act (ECOA) and the launch of the "Give Her Credit" campaign, SoFi hosted a dinner event featuring Venus Williams and SoFi’s head of investment strategy, Liz Young Thomas. The event’s decor featured SoFi’s signature blue in floral arrangements and table settings, subtly reinforcing the campaign’s focus on opportunity and empowerment. The dinner took place Oct. 15 at Nine Orchard in New York.

The evening included a cocktail reception where guests mingled over signature drinks, plus an activation allowing attendees to personalize leather card holders with gold-foiled signatures—a nod to the ECOA's themes of credit and equality. Wallets came from Royce and calligraphy came from That Saturday.

During the three-course dinner, Williams shared inspiring remarks, joined by speeches from Thomas and Jean-Michel Hoffman, SoFi’s head of brand, social, and influencers, emphasizing the campaign's mission. The event was produced by The Brand Guild, which worked with mostly woman-owned vendors. Partners included flowers from Kabuki NY, fabrication from Lucy Blossoms, rentals from Taylor Creative Inc., AV from Forrest Sound & Vision, and entertainment from DJ Bridget Kyeremateng.

Selena Gomez, founder and creator of Rare Beauty and the Rare Impact Fund, hosted the second annual Rare Impact Fund Benefit: A Night of Radiance & Reflection at nya Studios West in Los Angeles on Oct. 24. Funds raised at the event will support the Rare Impact Fund's mission to mobilize $100 million for organizations increasing access to youth mental health services and education globally. The event was emceed by actor Billy Crudup and featured special performances by Karol G (pictured) and Teddy Swims, set in front of immersive, projection-mapped walls.

The event also had a live auction. Decor included mirrored bars and vibrant pink lighting.

Sponsors included Rare Beauty, Sephora, Pinterest, Abercrombie & Fitch, BetterHelp, PacSun, Wondermind, and UCLA Health.

Wildfire Experiential and Events recently produced a new experiential event space created for Bosa Properties Inc., located in Burnaby, British Columbia. Designed from two custom-built shipping containers, the 320-square-foot space features an 800-square-foot deck and a retractable glass wall system by Lumon Canada, bringing an outside-in living concept to life.

With greenery enhancing the natural aesthetic, the versatile space incorporates a 12-by-5-foot lenticular wall and digital screens to convey Bosa's brand messaging. Its flexible layout intends to support diverse events, from intimate gatherings to large presentations.

Create & Cultivate hosted The Offsite in Brooklyn on Oct. 5. The 350-person event is a one-day summit designed for women in business at all levels, across industries like finance, tech, beauty, e-commerce, sports, entertainment, media, retail, professional services, and more. This year’s event, held at Industry City, included speakers like Peloton instructor and Love Squad CEO Ally Love, media personality Serena Kerrigan, creator Kit Keenan, and more.

The Offsite had fun, vibrant branding and various pop-up shops.

The event also had spaces for peer-to-peer networking.

Comcast Business recently partnered with four local artists to install 9-foot-tall smartphone statues in neighborhoods across Chicago. (Pictured: Artist Kate Lynn Lewis' statue at Daley Plaza.) The initiative, which ran from Sept. 19 to Oct. 10 and was developed in partnership with ad agency Team One, aimed to highlight the importance of mobile technology in the business world while celebrating Chicago’s arts scene. The statues were located in Lincoln Park, Pilsen, The Loop, and Hyde Park, symbolizing Comcast Business’ commitment to community engagement. The project also included a sweepstakes, open to businesses within Comcast's Greater Chicago region; five winners will share $10,000 in prizes.

Byrdie and Pinterest collaborated for the first time to forecast fall beauty trends at the 2024 Byrdie Beauty Lab, an immersive event held in NYC with a “Breakthrough Beauty” theme. The event showcased the future of beauty, highlighting innovative products and influencers shaping the industry. Central to the experience was the Pinterest Inspiration Studio, a discovery hub that allowed guests to explore beauty trends through life-size QR codes linking to themed Pinterest boards. These stations, designed as interactive Pinterest boards, guided attendees through trend insights on nail designs, dewy skin, body rituals, and more.

The event featured over 40 beauty brands, providing attendees with hands-on experiences, including press-on manicures with Glamnetic Nails and customizable lip colors with YSL Beauty, each linked to dedicated Pinterest boards for easy reference at home. Approximately 1,000 guests explored new products, saved ideas to their personal Pinterest boards, and took home an editor-curated gift bag valued at over $250.

Nickelodeon and Paramount+ recently achieved a new Guinness World Record for the largest display of piñatas. The custom installment of 1,184 piñatas was designed and produced by The Firm Event Design for this year’s 78th annual Mexican Independence Day Parade & Festival in East Los Angeles, in conjunction with the launch of the new Dora series on Nickelodeon and Paramount+. Dora voice actress Diana Zermeño was on hand to receive the official certificate from Guinness World Records.