15 Cool Event Ideas You May Have Missed From Daily Harvest, Peacock, Tennis Channel, and More

Cosmetics brand Too Faced hosted its cleverly named “Beauty & The Bake” shop at The Grove in Los Angeles from April 23-May 17. The month-long activation showcased the brand’s makeup products alongside a variety of custom cakes from The Gemini Bake. The 23 cake designs, which were displayed throughout the shop, incorporated Too Faced products, logos, and colors. The pop-up was designed and produced by MAS with fabrication by AKJOHNSTON Group.

From May 9-30, Peacock hosted its “House of Peacock” activation in Los Angeles. The interactive, photo-friendly space celebrated the network’s Emmy-eligible shows by creating tactile, branded displays highlighting fashion inspired by each show, including musical comedy series Girls5eva.

The area celebrating Bel-Air included a mini, gold-plated basketball court. Throughout the pop-up, guests could choose and customize free fashion items from the shows. Each week of the activation featured a different customization option—ranging from screen printing to embroidery to air brushing—from a different artist.

The eye-catching Angelyne vignette featured a ceiling installation made from hot-pink high heels.

Daily Harvest hosted its “Chop Shop” in Venice, Calif., from May 21-22. The unique activation cleverly reimagined what an old-school butcher would look like if it sold fruits and vegetables instead of meat. Guests were welcomed into a clean, white space that featured a plant-powered deli counter. The shop intended to celebrate Crumbles, a new plant-based protein; guests could order free veggie versions of deli favorites like “meatball” subs, pesto paninis, and chopped salads, all made with Crumbles. Daily Harvest collaborated with experiential agency XA to bring Chop Shop to life.

To celebrate the 20th anniversary of BOTOX Cosmetic's first FDA approval, the brand recently debuted a traveling art installation. The eye-catching piece was a 30-foot, neon-lined vial that consumers could enter for a photo moment tied to the brand’s “See Yourself” campaign. The activation debuted in New York in April, and traveled to Chicago, Los Angeles, and Las Vegas in May. It was built by Department of Wonder.

On May 23, Tennis Channel and St. Pierre Bakery kicked off the start of the French Open with an exclusive brunch in Los Angeles. In addition to on-site tennis clinics, the event—which hosted tennis and food influencers—featured custom drinks from The Cappuccino Man along with watercolor illustrations from Kelly Maryanski, brunch bites featuring bakery items from St. Pierre, and mimosas poured with Veuve Clicquot.

A newsstand-inspired space encouraged guests to tune into Tennis Channel's exclusive coverage of the French Open and held gift bags from Tennis Channel and St. Pierre.

French wine company Cote des Roses celebrated the launch of its new campaign, photographed by David LaChapelle, with an event at Milk Studios in Los Angles. The design-forward gathering tied into the rose theme with pink lighting, oversized projections of roses, and a grouping of eye-catching disco balls on the ceiling.

During the 2022 Stagecoach Festival, which took place April 29-May 1 in Indio, Calif., Liquid I.V. created a saloon-inspired experience on festival grounds. The so-called Liquid I.V. Hydration Saloon gave festivalgoers a place to cool down, relax, and stay hydrated with slushies made from the brand's Cotton Candy Hydration Multiplier.

A colorful photobooth tied into the festival’s surrounding desert landscape and country music theme.

HBO Max’s voguing reality competition series Legendary follows the world of ball culture, an LGBTQ+ subculture that originated in New York City. So it was only appropriate that the brand celebrated season three by hosting its own Legendary Ball at the Brooklyn Museum on May 17. The ball, hosted by Deshaun Williams and Jack Mizrahi Gucci, featured all-stars from season one and season two's houses competing against each other.

Leiomy Maldonado, Law Roach, and Dominique Jackson served as judges.

For the Up, Up, and Away Balloon Festival, which took place in Lakeland, Fla., from May 6-8, winemaker Barone Fini worked with Inspira Marketing on a tech-forward activation that took guests on a virtual-reality balloon ride. While they sampled the wine, the VR experience brought guests floating over the river valley, vineyards, and surrounding countryside of Italy’s Dolomite mountains. To bring the 360-degree VR aspect of the project to life, Inspira assembled a film crew based out of Rome to travel to the vineyards where Barone Fini makes its wine, and document the region’s landscape with drones.

The balloon concept, which ties into the Barone Fini’s new branding, will appear at future hot air balloon festivals across the U.S. this year, including the massive Albuquerque International Balloon Fiesta in October.

Idlewild Experiential recently partnered with FX and its hit series Atlanta to create a show-inspired experience for students at Atlanta-based historically black colleges and universities (HBCUs) Morehouse, Spelman, Morris Brown, and Clark Atlanta. Students had the opportunity to visit an on-site barbershop from The Swag Shop, or get nail art from Aja Walton and aura readings from 7Studios. A panel discussion centered around the show’s themes was hosted by Corey Arvinger, founder and CEO of Support Black Colleges.

To further tie into the day’s theme, 90% of the event’s vendors and talent came from businesses owned by HBCU alums. Partners included audiovisual production from Production Rockstars, a food truck from Parlay Savory Saloon, Atlanta-inspired coffee stencil art from Dope Coffee, fresh juice from Juuice Atlanta, and entertainment from DJ Kenneth Kyrell.