20 Cool Event Ideas You May Have Missed From ESPN, Moët & Chandon, Peacock, and More

As HBO launched the highly anticipated fourth season of True Detective on Jan. 14, passersby in New York and Los Angeles discovered icy billboards that evoked the show's Alaska setting. The ads featured giant blocks of ice that held abandoned clothing and shoes.

As the day went on, the billboards melted to reveal lines from the show, as well as a QR code leading to an augmented reality experience.

HBO worked with MAP360 Collective on the stunt and ARSONAL on the campaign creative. The Los Angeles sculpture on Jan. 7 drew 89,800 impressions, while the New York version, which ran Jan. 8-9, garnered 242,500 impressions.

In celebration of Lunar New Year, the Bellagio’s Conservatory & Botanical Gardens has unveiled its new display called “Infinite Prosperity: The Year of the Dragon,” on view through March 2. A collaborative effort between designer Ed Libby and Bellagio’s horticulture team, the exhibit draws inspiration from the rich tapestry of Asian architecture, folklore, and culture.

The display uses floral arrangements and decor to pay homage to various aspects of the Year of the Dragon. The West Bed, for example, features a 30-foot-tall replica of the Temple of Six Banyan Trees. A dragon descends from billowy clouds above the bed, holding a larger-than-life pearl that represents good luck, strength, prosperity, and health. Nearby, a waterfall cascades over mossy rocks into the pond below, signifying the cleansing essence of the new year. Bronze ding pots, scattered throughout the bed and across the exhibit, evoke ancient traditions, expressing gratitude for the past year and the hope for continued good fortune.

At the North Bed, Caishen—the Chinese god of wealth—sits among an abundance of gold coins. Children play among the coins, while the background features bursts of colorful fireworks and cascading gold I-Ching coins on LED screens. Shiny gold money trees are adorned with 88 I-Ching coins each—a nod to the lucky number eight.

In the East Bed, a tiered pagoda complements a pearl-shaped fountain, surrounded by suspended cloisonné cherry blossom sculptures. Emerald stalks of bamboo stand amid the bright floral landscape. (A popular motif in world art, literature, and philosophy, bamboo is often associated with renewal, vitality, and prosperity, explained the Bellagio team.) Pink and white flowers adorn the branches of the cherry blossom trees, meant to represent a time of renewal and optimism while reminding everyone to appreciate life’s fragility and transience.

To celebrate this year's College Football Playoff National Championship Game, ESPN worked with Triton Productions to host a VIP tailgate for 1,200 guests. The event design aimed to incorporate the essence of ESPN's college football campaign, "The Greatest Story Ever Played."

Triton Productions transformed the space into an "in-stadium" environment using end zone lounges, X’s and O’s playbook-inspired food stations, and a scoreboard-themed focal-point bar.

Saint James Iced Tea—a certified organic, sustainably packaged line of ready-to-drink iced teas—was in Aspen last weekend for the X Games. The brand treated guests to bottomless iced teas, custom cocktails, and entertainment with a DJ set by Tinx followed by a set from Bob Moses. Saint James tapped ENTER to create a custom ice wall filled with Saint James iced teas and fruit, which doubled as a backdrop for photos, as well as custom swag including branded jackets, sweatshirts, beanies, and earmuffs.

To celebrate season two of its Alan Cumming-hosted competition series The Traitors, Peacock hosted the immersive Traitors Experience at a private estate in Los Angeles’s Arlington Heights neighborhood. The event—which was open to the public with a $25 ticket reservation—transported guests into the Emmy-winning series’ Scottish castle interior for a version of the show’s nail-biting competition.

Guests completed a sequence of games and puzzles to determine the "traitor" among their group. There were also photo ops and refreshments inspired by the show’s Scottish location. The public portion of the experience ran on weekends from Jan. 13-21.

On Jan. 11 and 12, Peacock hosted an exclusive sneak peek of the experience for season two contestants Johnny Devenanzio, Kevin Kreider, Maksim Chmerkovskiy, Mercedes “MJ” Javid, Parvati Shallow, Peppermint, Phaedra Parks, Tamra Judge, and Trishelle Cannatella, along with celebrity guests like Anna Kendrick.

Destination Canada has unveiled what it’s calling the “world’s first winter pickleball spa” at Quebec’s winter wonderland. The DinkDunk Pickleball Spa features a pickleball court tucked in the Canadian wilderness.

The experience also features luxury spa amenities like massages, a cold plunge station built into a national riverbank, a sauna and outdoor hot tub, and a selection of Quebecois charcuterie and snacks.

Gracious Hospitality Management’s founder and CEO, Simon Kim, hosted an event on Jan. 11 to celebrate the grand opening of COQODAQ, a new fried chicken restaurant in the heart of Manhattan's Flatiron District. Presented by Resy and Amex, the event—which, naturally, had chicken-inspired decor—kicked off with an exclusive ribbon-cutting attended by New York City Mayor Eric Adams, and featured a surprise live performance by hip-hop icon Busta Rhymes.

Guests enjoyed crispy fried chicken and light bites while sipping cocktails and bubbly from an eight-foot Champagne display. A lavish spread featured Petrossian caviar in a rocket ship ice sculpture and a raw bar paired with vodka.

The festivities continued with a karaoke room serving Khee soju bombs, a temporary-tattoo station featuring the restaurant's logo, and more.

The Caribbean’s first and only Moët & Chandon vending machine has opened at Seven Stars Resort & Spa in Providenciales, Turks and Caicos. Found within Seven Stars’ newest restaurant, The Farm on Grace Bay, the Moët machine serves up 200-milliliter bottles of the brand’s Imperial Brut and Imperial Rosé offerings. Adding to the glamour of the experience, the vending machine exclusively accepts branded gold coins, which can be purchased for $35 at the bar. Each bottle is dispensed with a complimentary flute for drinking in style.

On Jan. 8, the new musical movie adaptation of Mean Girls had its global premiere at New York City's AMC Lincoln Square theater. The event may not have taken place on a Wednesday (IYKYK), but producers 15/40 still opted for a pretty-in-pink carpet that would make Regina George proud.

A themed step-and-repeat evoked the movie's high school setting and featured iconic quotes from the franchise.