33 Cool Ideas You May Have Missed From NBC, Nespresso, Whataburger, and More

On Feb. 20, Peacock hosted an exclusive sneak peek at The Traitors Experience, an immersive, competitive gameplay experience in Los Angeles inspired by the Emmy-winning series. Anna Kendrick, Mae Martin, and more teamed up with fans for competitions to determine the traitors in their midst.

Games and puzzles ranged from rummaging through Alan Cumming’s iconic wardrobe to dodging lasers in a race against the clock, all against the backdrop of a private mansion transformed to reflect the series’ Scottish castle location. The experience, held in LA's West Adams neighborhood, is open through March 2.

Peacock also celebrated the new season of The Traitors in NYC last month. Throughout the day, cloaked traitors roamed the city, popping up at iconic New York landmarks like Top of the Rock, Katz's Deli, and The Strand. In the evening, fans flocked to Club Cumming in New York, where Alan Cumming hosted an exclusive viewing party of the season’s first episode. Current and past cast members were in attendance including Bob Harper, Dolores Catania, Peter Weber, and Peppermint.

On Feb. 1, the Fifteen Percent Pledge—a racial equity and economic justice nonprofit that urges major retailers and corporations to commit 15% of their purchasing power to Black-owned businesses—held its fourth annual gala at Paramount Studios in Los Angeles. The event, which was hosted by actress Yvonne Orji, handed out $400,000 in grants to Black businesses and their founders. Ciara presented the first grant of the evening, the Altadena Honoree Grant, to Barbara Shay, owner of The Little Red Hen Coffee Shop, which was recently destroyed by the Eaton fire.

The event's bold red color scheme continued to the carpet, where guests like Kelly Rowland (pictured), Kim Kardashian, Jesse Williams, Issa Rae, and Keke Palmer posed.

In addition to the gala, the Pledge hosted the 15th Street Block Party at Paramount Studios Feb. 1-2. The immersive activation allowed fans to shop, eat, and support local Black-owned businesses. The Block Party featured storefronts featuring Black-owned brands, along with book signings and a live podcast recording with John Legend. All proceeds from the activation's ticket sales went toward impacted local businesses.

Veuve Clicquot is known for hosting Sun Clubs, an exclusive collection of pop-up terraces that evoke the feeling of the French Riviera. And this winter season, the brand has debuted its first-ever snowy versions of the Sun Clubs, popping up at top ski resorts in Aspen, Colo.; Park City, Utah; and Lake Tahoe.

The après-ski moments, inspired by Veuve Clicquot's solaire yellow hue, spotlight the brand's newest release, RICH.

In late January, Occasions Caterers hosted a high-fashion dinner with fashion brand Ferragamo and wine brand Il Borro at The Reach at the Kennedy Center in Washington, D.C. The event, called "Dinner of the Icons," kicked off the caterer’s “Food Is Fashion” campaign, nodding to the idea that great food starts with an elegant look and feel. Ferragamo USA CEO Daniella Vitale and Il Borro founder Salvatore Ferragamo served as hosts.

The event featured production by Design Foundry and rentals by Perfect Settings LLC. In an understated moment that nodded to the wine partnership—and didn't distract from the fashion displayed around the room—bundles of grapes served as unique centerpieces.

Guests enjoyed a meal at a 60-seat chef table, with linens carefully selected to match a display of the Ferragamo spring collection. The event's guests were some of the first to see the collection pieces in person in the U.S.

Guests enjoyed an authentic Tuscan meal prepared by chef Andrea Campani, carefully crafted to complement the wines of Il Borro. All food ingredients were locally sourced. Chef Campani worked with Occasions Caterers' executive chef, Jesus Franklin Hurtado Ardaya, on the event.

Late last year, Whataburger hosted a social media contest to give one couple the chance to win the ultimate prize: a Las Vegas wedding with a Whataburger twist. And on Feb. 14, the fast food brand hosted a "Whatawedding" for winners Haley McCollough and Michael White, who tied the knot at the chain’s Las Vegas Strip location. The Whatawedding celebration incorporated iconic Las Vegas wedding traditions like showgirl greeters—decked out in Whataburger's orange branding, of course.

The event also featured custom Whataburger-inspired decor and an eye-catching striped wedding cake; there was also a vintage car and photo booth.

The dinner reception featured the couple’s favorite menu items.

NBC hosted the immersive, Studio 8H-inspired pop-up called “Live from New York: The SNL50 Experience" Jan. 30 to Feb. 2. Created in collaboration with NVE Experience Agency, the experience allowed fans to feel what it’s like to host the iconic comedy series.

The space was filled with authentic show artifacts from the last 50 years, including real wigs (i.e., Stefon, Wayne, and Garth), actual costumes (i.e., Moo Deng, Landshark), and props (i.e., Bass-o-Matic, Laser Cats ET, original cue cards), all of which had been carefully transported over from Studio 8H.

Fans could also sit at the "Weekend Update" desk, participate in the viral "dick in a box" performance, and hang out in the Wayne’s World basement. There was also a "Five-Timers Club" hangout complete with complimentary drinks, and a gift shop filled with limited-edition SNL50 merch for purchase.

To celebrate the launch of Glossier Inc.'s new Black Cherry Collection, CNC Agency brought an immersive mobile vending experience to life by transforming the Balm DotWorld mobile unit into a 360-degree format. The mobile experience popped up in Austin, Texas, and at Mall of America in Minnesota.

Fans were able to engage with the collection through interactive experiences like customizing their own Balm Dotcom with unique charms, capturing memories in a themed photo booth with digital frames, and enjoying exclusive cherry-flavored treats and beverages.

As an extension of Nespresso’s latest global creative campaign with ambassador George Clooney, the brand hosted an experiential activation at New York's Grand Central Station Feb. 11-13. The pop-up inside the venue's Vanderbilt Hall aimed to highlight the preciousness of Nespresso coffee.

Highlights included a tasting bar with individualized tastings, plus white-gloved attendants and a cafe space.

Various display areas, like this infinity room-inspired space, showcased Nespresso capsules as treasures or jewels.

Inspira Marketing worked with Blue Diamond Growers to unveil the brand's new custom-made snack vehicle, The Nutty Cruiser, ahead of National Almond Day in mid-February. Kicking off next week, The Nutty Cruiser is visiting major markets throughout 2025 including Sacramento, Calif.; Los Angeles; New York City; Boston; Washington, D.C.; Chicago; Milwaukee; Indianapolis; Bentonville, Ark.; Panama City, Fla.; and Columbus, Ohio. At each stop, the event grounds will be transformed into a hub of flavor-packed activities, including an "almond launcher" and free snacks. The “Bring Your Flavor” National Tour aims to distribute 1 million almond samples to consumers.

On Feb. 12, Netflix celebrated the world premiere of the final episodes of its popular Cobra Kai series. The cast and crew of Cobra Kai, along with legacy members of the Karate Kid films, took to the red carpet at The Egyptian Theatre to commemorate the series' conclusion and celebrate the legacy of the franchise spanning over 40 years. Snake-like shapes surrounded the carpet's step-and-repeat, where series stars like Ralph Macchio, William Zabka, and Oona O'Brien (pictured) posed.

Guests could also pose in front of a giant inflatable snake.

On Jan. 29, more than 220 guests joined beer brand Modelo to celebrate the launch of its latest collaboration with the Brooklyn Nets. The sweepstakes collection includes a bomber jacket, trucker hat, and neon sign designed by New York artist Snoeman.

Guests at the private launch—which was held at the Barclays Center in Brooklyn, and created in collaboration with Cogent World—enjoyed games; complimentary food and Modelo family products; exclusive co-branded merch including prints, stickers, and koozies; music from DJ Diamond Kuts; and a viewing of the Nets vs. Charlotte Hornets game. There was also a photo booth from Sharingbox.

Pret’s Matcha Moment, held in one of the brand's New York City shops in late January, was a celebration of the chain’s launch of matcha drinks at all U.S. locations. VIP guests including media and local influencers enjoyed an exclusive first taste of Pret’s matcha menu. The upstairs area of Pret A Manger’s Union Square location was transformed into a Zen-inspired space with hues of calming green, matcha-inspired wall art, and curvy couch lounge seating.

There were matcha mixologists and latte artists on site, handcrafting custom creations and topping hot drinks with personalized latte art, along with head and neck massages and custom matcha bonbons from Daniel Corpuz Chocolatier. More than 55 VIP guests attended; the experience was later opened to public, drawing more than 300 guests to try a complimentary matcha drink.

Joe & the Juice hosted an exclusive event during All-Star Weekend in San Francisco to celebrate the upcoming launch of its new premium sandwich, The Steak by Kevin Durant. The Feb. 15 event—which featured a surprise appearance by Durant—was produced by experiential agency Potion; highlights included a musical performance by Aluna, plus a larger-than-life Joe & the Juice x KD sandwich box hanging overhead.

The event also featured branded basketball courts, an open-air photo booth, and on-theme serving trays with hanging basketball nets.

For its All-Star Weekend presence, Grand Marnier hosted a two-party event at the Midway in San Francisco. The first half was an elevated watch party where fans were encouraged to "remix" their game day celebrations while sipping cocktails including Grand Marnier’s signature Grand Margarita in a space fitted with state-of-the-art viewing screens, music, multiple premium observation areas, light bites, and signature Grand Marnier cocktails. The second half of the night was a VIP celebration hosted by Kenny Burns and featuring music by DJ Franzen. The invitation-only celebration offered a curated glimpse into Grand Marnier's "Remixed Legacy, Make It Grand" campaign, featuring signature cocktail experiences, elevated appetizers, photo moments, and more.

Also in tandem with All-Star Weekend, plant-based meat company Beyond Meat provided plant-based menu options at the National Basketball Players Association’s (NBPA) fan celebration at Spark Social in San Francisco's Mission Bay neighborhood Feb. 14-16. The event featured an NBPA Brotherhood Deli-themed food truck at Spark Social, providing all attendees with a taste of New York during daily happy hours. The space also served unique Beyond Meat menu options inspired by NBPA members, with options like the Brunson Burger NY Chopped Cheese, Kyrie’s Classic Beyond Burger, and Dame Time Nachos.