35 Cool Event Ideas You May Have Missed From Slack, Nat Geo, AT&T, and More

This year marked People magazine's 26th year hosting the after-party for the Screen Actors Guild Awards, which took place Feb. 24 in Los Angeles. The event was designed and produced by Event Eleven, with an undulating ceiling entry made from naw natural wood.

The gathering took over the stage of the Shrine Auditorium & Expo Hall, the same location in which the award show had taken place earlier in the evening. It featured food from celebrity chef Curtis Stone, music from DJ Michelle Pesce, a photo booth from People and Shutterstock, and an awards-engraving station presented by City National Bank.

Event Eleven carried the undulating shapes and raw natural wood throughout the event space, giving the walls a canvas for lighting from Images by Lighting to play with shadows. The after-party featured fabrication from LAB Creative Designs, flowers from Floral Crush Studio, furniture from Town and Country and FormDecor, audio from MIP, and carpet from Primo.

Event Eleven also designed the evening's greenroom and red carpet, which leaned into the same curved design.

At NBA Crossover—a multiday interactive fan event held at the Indiana Convention Center during the 2024 All-Star Game—AT&T offered two immersive games highlighting the Eastern and Western conferences. Fans could experience the new immersive AT&T gameplay experience, Dribble Town, where avatars of iconic NBA players like Paul George acted as their guide and motivator throughout the game, offering real-time feedback and commentary. Fans could choose their own avatar from fan favorites like Chuck the Condor and Benny the Bull. Wasserman led project management, creative, production, and execution.

AT&T Splashville was a virtual court experience; fans competed as their favorite Western Conference player, scored points, collected trophies, and raced against the clock for a chance to get their player into the NBA All-Star Game.

The All-Star mural, sponsored by AT&T, allowed fans to interact in two ways: Selfie Mode or World View Mode. In Selfie Mode, a blank mural background set the stage for fans' creation; when they switched to World View Mode, the mural came to life via AR, and fans could digitally "paint it" using the paint bucket tool. Once completed, they could switch back to Selfie Mode to admire the collaborative masterpiece.

AT&T’s footprint also included an interactive experience with Shai Gilgeous-Alexander from OKC Thunder, where fans could unlock exclusive premiums curated by the player.

Westhaus produced the Lisa Frankenstein premiere event for Focus Features at the Hollywood Athletic Club on Feb. 5. The movie's teaser artwork was brought to life via a 12-foot, 3D backlit moon along with fabricated dimensional pieces of the main characters and cemetery scenery.

The event—which drew attendees including stars Kathryn Newton and Cole Sprouse, along with writer Diablo Cody and director Zelda Williams—evoked the spooky setting of the movie, which follows a teenage girl who reanimates a Victorian-era corpse.

Props and photo ops throughout the event evoked the movie's high school setting.

The bar area was inspired by the teal colors and red lighting of the main character's tanning bed shed, along with the film's cemetery scenes. The team used dormant trees and whimsically creepy arrangements, and displayed menus on gravestones.

On Feb. 21, Tiffany & Co. and the Peter Marino Art Foundation came together to celebrate the launch of "Culture of Creativity," Tiffany’s inaugural exhibition at the Tiffany Landmark in New York. The evening included an upscale dining experience curated by Michelin-starred chef Daniel Boulud, set alongside nearly 70 contemporary artworks by 26 artists as well as Peter Marino’s collection of Tiffany & Co. sterling silver masterpieces from the 1880s.

The Los Angeles premiere of National Geographic's Genius: MLK/X, which follows Martin Luther King Jr. and Malcolm X in their formative years, took place Jan. 29 at the Samuel Goldwyn Theater in Los Angeles. Designers and producers Damminger Productions aimed to blend history and modernity at the event, which kicked off with a bold 60-foot carpet in Nat Geo's iconic yellow shade. It was offset by an eye-catching red 3D logo on the step-and-repeat wall.

As guests entered the reception, they were greeted by larger-than-life character portraits on the venue's pillars and windows. Joe Lewis Company, Collins Visual Media, and Vision Scenery handled the event's print and fabrication needs.

Guests enjoyed show-inspired curated bites and cocktails from Castle Catering and florals from Mallory with the Flowers, both Black- and woman-owned companies. Other vendors included lighting from ShowPro and furniture from Bright Event Rentals and Designer8.

Another recent Nat Geo premiere was for Queens, a new series narrated by Angela Bassett that tells the story of women empowerment in the animal kingdom. The event took place at the Academy Museum in Los Angeles. The evening kicked off with an elegant arrivals area that featured a dramatic gold-draped entry, a step-and-repeat with 3D elements, a glambot experience, and a custom-branded yellow carpet. The event was designed and produced by The Firm.

Guests then made their way to the David Geffen Theater, where they were treated to a live performance by singer-songwriter Morgan Kibby, a special message from Hilary Clinton celebrating glass-ceiling breakers, a sneak peek of the “African Queens” episode, and a music video by singer-songwriter Alewya presented by Chloe Sarosh and Berlowitz. A reception followed in both the Dolby Terrace and Tea Room, featuring larger-than-life animal topiary photo moments, lush greenery, and custom-branded decals and touches throughout.

Guests were treated to an array of food stations and specialty drinks by Wolfgang Puck Catering, plus entertainment by DJ JAZ:DÜX.

Slack recently showcased the latest update to its Huddles feature—a selection of hold music for users to listen to while waiting for team members to join—at a fun brand stunt in New York. The activation aimed to transform ordinary city spaces into vibrant musical hubs with live performances set against an eye-catching branded backdrop.

The activation, which also offered free coffee, took place at high-traffic locations in New York including the Gansevoort Plaza on The High Line, Flatiron Plaza, and Penn Station. Ultimately, the stunt garnered more than 185,000 impressions and 10,000 engagements on social media.

Modelo beer recently partnered with New York graffiti artist Snoeman for a one-night storefront pop-up celebrating their partnership with the Brooklyn Nets, ahead of the team's matchup with the New York Knicks.

At the pop-up, fans could enter to win the jacket designed by Snoeman and had the chance to receive a customized beanie and limited-edition art. There were also multiple photo booths, a Modelo bar, snacks, and more. The agency was Cogent World for Constellation Brands.

During the Waste Management Phoenix Open, held Feb. 8-11, Lululemon celebrated its new golf ambassador, Min Woo Lee, in the brand's Scottsdale Quarter store. Guests could try on ABC pants and compete against the golfer in a closest-to-the-hole simulator golf challenge.

Cactus Fabrication handled the entire build at Scottsdale Quarter, while the simulator came from Trackman. Lululemon also brought the celebration to the tournament, where the brand dressed 200 people in matching ABC pants and Evolution polo shirts, each with a red “Let Him Cook” chef hat to cheer on Min Woo Lee as he played his second round of the tournament.

Milanese red aperitivo Campari returned for a second year as the official spirits sponsor of the Screen Actors Guild Awards. As part of its sponsorship, Campari unveiled the House of Campari in West Hollywood, which featured interactive programming including a secretive speakeasy room that peeled back the curtain on some of the brand's most storied and iconic classic cocktails, as well as this year’s official SAG Awards cocktail (the Campari Red Carpet) and the unveiling of Campari Cask Tales. The pop-up was open to consumers 21 and older on Feb. 22.

Nonprofit arts organization FirstWorks worked with Boston-based artist collective MASARY Studios to create an immersive performance installation of illumination and sound as part of Providence, R.I.'s “Three Nights of Lights” public celebration. MASARY Studios leveraged five Epson Pro Series 15,000 lumen three-chip 3LCD laser projectors with 4K Enhancement Technology to create the installation, which took over the historic Grace Church.

TBS kicked off the "Stupid Pet Tricks" tour, a five-city nationwide mobile experience, in Tampa on Feb. 3. Attendees enjoyed an afternoon of pet-focused giveaways, photo opportunities, and interactive activities at the free event.

Talented pets also showcased their best #MyStupidPetTrick for a chance to appear on-air on TBS during an episode of the new series Stupid Pet Tricks, hosted by Sarah Silverman. The tour was presented by Ollie and produced by Hitch Experiential. After Tampa, it traveled to Dallas; Austin, Texas; Longmont, Colo.; and Brevard, N.C., throughout the month of February.

On Feb. 15, Netflix hosted a red carpet and world premiere for the live-action re-imagining of Avatar: The Last Airbender, held at The Egyptian Theatre in Hollywood. It was followed by an after-party at Tao.

Guests could pose for a photo op evoking Appa, the series' massive flying bison.

The third iteration of the Invesco QQQ Legacy Classic returned to the Prudential Center in Newark, N.J., on Feb. 3. Concepted by actor Michael B. Jordan, the college basketball showcase focusing on historically Black colleges and universities saw its first-ever Southwestern Athletic Conference matchup between Grambling State and Jackson State, and a battle for “the real HU” with Hampton University taking on Howard University.

Supported by 160over90, Obsidianworks, and WME Sports, the showcase also included a sports and entertainment summit, a college fair, and a financial education discussion panel with Invesco’s Black Professionals Network featuring former WNBA star Renee Montgomery and sports broadcaster Taylor Rooks.

FOX Entertainment celebrated its new Jon Hamm-led animated comedy Grimsburg with a public fan experience, which took place Feb. 16-17 in Los Angeles. Visitors could step inside the show’s animated world and live a day in the life of Detective Marvin Flute (voiced by Hamm).

The pop-up "scare" house featured set re-creations, interactive photo ops, and interactions with some of the town’s most dead(ly) residents.

Instead of featuring a fireworks display at the end of a one-on-one date this season, ABC’s The Bachelor opted for a drone light show from Heads in the Sky Drones with Sky Elements during the Feb. 5 episode. Consisting of 400 individually programmed drones, the show came complete with firework-shaped formations; messages in the sky; and, of course, a shimmering 3D rose.