Claire Hoffman

Meetings & Trade Shows
How to Choose the Right Dress Code for Your Event
Confused about event dress codes? Learn how to choose the best dress code for your audience, venue, and event type—plus tips for communicating it clearly to guests.
April 24, 2025
Amanda Vick Oh Wf6 Yuz O Qk Unsplash
Experiential Marketing, Activations & Sponsorships
Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.
April 18, 2025
Pinterest Activation
Experiential Marketing, Activations & Sponsorships
This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?
Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.
April 17, 2025
Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.
Experiential Marketing, Activations & Sponsorships
19 Truly Unexpected Ways to Display a Product
The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.
April 15, 2025
In 2022, Veuve Clicquot celebrated 250 years with Solaire Culture, the company's first-ever global traveling exhibition. The experience evoked Veuve Clicquot’s legacy through a variety of installations—including works from 10 woman artists who were asked to create original pieces inspired by Madame Clicquot and the Champagne house. The exhibition featured museum-like rooms that highlighted the history of the brand. More than 80 archival objects and historical pieces were on display—and in one photo op-friendly room, bottles were treated like works of art. See more: Veuve Clicquot Celebrated 250 Years by Honoring Its Audacious Namesake
Event Production & Fabrication
See Inside the 'Most Sustainable Large-Scale Music Festival on the Planet'
Rock the Ocean's Tortuga Music Festival, in partnership with Sunbelt Rentals, sets the bar for sustainability in large-scale events, blending top musical acts with energy-efficient rentals and impactful environmental advocacy.
April 10, 2025
In addition to big-name headliners Jelly Roll, Keith Urban, and Luke Combs, a standout moment of this year's event—held April 4-6—was the Conservation Village Powered by Sunbelt, which featured interactive exhibits highlighting marine conservation efforts and everyday ways fans can protect ocean ecosystems.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
April 10, 2025
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Experiential Marketing, Activations & Sponsorships
Inside Neutrogena’s Speakeasy Event, Where Nostalgia Met Modern Beauty and Science
Neutrogena and AIRE Health transformed a blank canvas into a sleek, modern newsstand—which revealed a hidden night market that brought science, beauty, and innovation to life for an audience of dermatologists.
April 8, 2025
'As partners and supporters of the dermatology community, we saw this as an opportunity to connect in a more meaningful, engaging, and celebratory way,' explained the team at Neutrogena.
Los Angeles / Southern California
14 New Venues in Los Angeles for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Los Angeles.
April 4, 2025
Fairmont Breakers Long Beach
Experiential Marketing, Activations & Sponsorships
From Runway to Runway-Ready: 'Sephora Hairlines' Transformed a Private Jet Into a Beauty Haven
Sephora elevated its "Prep, Style & Refresh" campaign with a luxury influencer trip aboard a private plane to Napa Valley—complete with unique content moments and product showcases.
April 3, 2025
The 'Sephora Hairlines' influencer experience took place on March 5, coinciding with the launch of Sephora’s latest campaign surrounding haircare and styling products. 'The energy was electric as guests arrived at the private Sephora Hairlines hangar and saw for the first time all the details that went into creating the look of vintage travel for an experience that catered directly to content creators,' said Cat Choate and Alina Skonieczny, co-founders of Cat/Alina Productions, who designed and produced the overnight event.
Event Tech & Tools
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
April 1, 2025
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
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2025 Industry Innovators Article Image Event Technology
Brands & Event Pros
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Meet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.
1. Mirrors and Reflective Elements
Event Design & Decor
Coachella 2025: 8 Design Trends You’ll Want to Steal for Your Next Event
Find your License to Chill with award-winning meetings and special events at Margaritaville Hotels & Resorts.
Industry Insiders
Meet in Margaritaville
A vacant Melrose Avenue storefront got a checkout-worthy face-lift for BRANDEdit’s Spring Grocer Influencer Experience April 10-11—strategically just before Coachella weekend one.
Experiential Marketing, Activations & Sponsorships
Grocery Shopping Gets a Glam Makeover at This Influencer Pop-Up in LA
Amanda Vick Oh Wf6 Yuz O Qk Unsplash
Meetings & Trade Shows
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